Plan, coordinate, and execute integrated marketing and commercial campaigns in alignment with business objectives and promotional calendars.
Ensure campaigns are delivered on time, within scope, and aligned with defined KPIs and performance targets.
Manage campaign execution across multiple digital channels, including CRM, email, social media, onsite placements, display advertising, and performance marketing.
Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness and ROI.
Prepare regular reports and post-campaign analyses, highlighting performance, learnings, and optimization opportunities.
Collaborate closely with Commercial, CRM, Creative, Content, Product, and Marketing teams to ensure seamless campaign execution and consistent customer experience.
Conduct market, customer, and competitor analysis to identify trends, seasonal opportunities, and campaign improvements.
Coordinate campaign timelines and manage multiple projects simultaneously while ensuring alignment across stakeholders.
Work with advertising platforms and media partners (e.g., Yektanet, Tapsell, SabaVision) and support campaign setup and optimization.
Stay up to date with digital marketing trends, consumer behavior, and emerging technologies to continuously improve campaign performance.
Qualifications:
Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
3+ years of experience in Campaign Management, Digital Marketing, Trade Marketing, or a related field.
Strong understanding of digital marketing channels, including CRM, Email Marketing, Social Media, Display Advertising, SEO, PPC, and Performance Marketing.
Solid knowledge of Market Research, Market Segmentation, Customer Persona, Marketing Mix (4Ps), Marketing Funnel, and Customer Journey.
Experience working with marketing automation platforms and campaign management tools.
Hands-on experience with web analytics tools (e.g., Google Analytics) and the ability to translate data into actionable insights.
Familiarity with advertising platforms such as Yektanet, Tapsell, and SabaVision; basic knowledge of Google Ads is a plus.
Strong analytical, project management, and stakeholder management skills.
Excellent communication, organization, and time management skills.
Ability to manage multiple campaigns in a fast-paced, cross-functional environment.
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.