Tapsi is seeking a highly skilled and experienced Marketing Data Team Lead to join our dynamic team. As a Marketing Data Team Lead, you will be responsible for leading a team of marketing data analysts, analyzing complex marketing data sets, and providing valuable insights to drive strategic marketing decision-making within the organization.
About the Role
If you are a data-driven professional with a passion for uncovering insights and driving marketing growth, we encourage you to apply for the Marketing Data Team Lead position at Tapsi. Join us in revolutionizing the way we use data to make informed marketing decisions and shape the future of our organization.
Responsibilities
Lead and Develop the Data Team
Manage, mentor, and develop a team of data analysts and scientists
Set performance goals and foster a culture of continuous learning and collaboration
Analyze Marketing Data
Analyze large marketing datasets to extract meaningful insights and identify trends
Conduct in-depth analysis to support marketing initiatives and optimize performance
Create Incentive Plans
Design data-driven incentive plans to increase customer engagement and retention
Develop, execute, and optimize acquisition campaigns across various channels, using data insights to target the right audience segments
Monitor campaign performance and adjust strategies to maximize ROI
Develop Data-Driven Strategies
Collaborate with cross-functional teams to identify key marketing metrics and KPIs
Develop and implement data-driven strategies to enhance marketing effectiveness and business performance
Create Visualizations and Reports
Design and maintain dashboards, visualizations, and reports to communicate findings to stakeholders
Present complex data insights in a clear and actionable manner to senior leadership
Requirements
Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, Marketing, or a related field.
5+ years of proven experience in data analysis, with at least 2 years in a leadership role, preferably in a marketing or tech environment.
Proficiency in data analysis tools such as Excel, SQL, Python, and familiarity with big data technologies.
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
Excellent communication and presentation abilities, with experience creating data visualizations using tools like Power BI or Tableau.
Previous experience with marketing automation platforms (e.g.WebEngage) is a plus.
معرفی شرکت
تپسی در خرداد ۱۳۹۵ با یک تیم ۱۰ نفره از متخصصان ایرانی در حوزه برنامهنویسی، طراحی و توسعه محصول فعالیتش رو آغاز کرد و اولین نسخه اپلیکیشن رو به کاربران ارائه داد. امروز تپسی بهعنوان یک سوپر اپلیکیشن، علاوه بر خدمات سفرهای آنلاین درون و برون شهری و ارسال فوری مرسولات، خدمات متنوعی از جمله تپسیفود، تپسیشاپ، تپسی گاراژ و... رو در دل خودش جا داده و همچنان در حال گسترش و توسعه فعالیتهاشه.
تپسی با ۲۰ میلیون کاربر در بیش از ۲۸ شهر ایران و تیمی متشکل از بیش از ۱۰۰۰ نفر در سراسر کشور، هر روز در حال رشد و پیشرفته. اعضای تیم ما با تخصصهای منحصربهفردشون، رضایت کاربران و ایجاد تغییرات مثبت در زندگی افراد جامعه رو بهعنوان منبع انگیزه و انرژی برای مواجهه با کارهای چالشبرانگیز روزانه میدونن. ما همیشه به دنبال فرصتهای جدید برای بهبود و پیشرفت هستیم و تمام تلاشمون اینه که از مسیر یادگیری خارج نشیم. تپسی همون جاییه که میتونی از خودت سبقت بگیری!