The Campaign Manager is responsible for planning, executing, and optimizing marketing campaigns to achieve the company's strategic goals. This role involves managing multiple campaigns simultaneously, coordinating cross-functional teams, tracking performance metrics, and ensuring the successful delivery of marketing initiatives. The Campaign Manager plays a crucial role in driving brand awareness, customer engagement, and revenue growth.
Duties and Responsibilities
Develop comprehensive campaign strategies aligned with business objectives, target audience, and budget constraints.
Collaborate with internal teams, including marketing, creative, sales, and product, to coordinate campaign activities and ensure seamless execution.
Develop and manage campaign budgets, tracking expenses and ensuring optimal allocation of resources.
Oversee the execution of campaigns across various channels, such as digital, print, social media, events, and email marketing.
Work with the creative team to develop compelling campaign messaging, visuals, and other creative assets.
Monitor and analyze campaign performance metrics, such as impressions, conversions, click-through rates, and ROI, and provide regular reports to stakeholders.
Continuously optimize campaigns through A/B testing, analyzing data, and implementing strategies to improve results.
Identify target customer segments and develop personalized campaign strategies to maximize engagement and conversion.
Utilize marketing automation tools to streamline campaign processes, track leads, and nurture customer relationships.
Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies and maximize effectiveness.
Conduct post-campaign analysis to assess the success of campaigns, identify areas for improvement, and provide recommendations for future initiatives.
Qualifications
Bachelor's degree in marketing, business administration, or a related field (MBA preferred).
Proven experience as a Campaign Manager or similar role, with a track record of successfully planning and executing marketing campaigns.
Strong analytical skills and ability to interpret data to drive campaign optimization.
Proficiency in using marketing automation tools, CRM systems, and analytics platforms.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and
communicate campaign objectives clearly.
Creative thinking and problem-solving abilities to develop innovative campaign strategies.
Knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Familiarity with market research techniques and tools.
Up-to-date with the latest marketing trends and best practices.
معرفی شرکت
گروه ارنیکا در سال ۱۳۹۰ و با هدف ایجاد یک نگرش جدید در دنیای تجارت الکترونیک ایران، متولد شد.
ما باور داریم که «کسبوکار» تلفیقی از پشت سر گذاشتن موانع و خلق ارزشی جدید و هیجانانگیز است و برای رسیدن به موفقیت در این مسیر پرپیچوخم، ایجاد راههایی برای کمک به فعالیت کسبوکارها در سطح بینالمللی، ماموریت ما را تعریف کرده است.
ما یک جامعه هستیم و معتقدیم که ایجاد یک فرهنگ سازمانی حمایتی، نوآورانه و فراگیر، کلید موفقیت ماست. ما در زمینههای مختلف فعالیت میکنیم، اما چیزی که ما را متمایز میکند، تعهد ما به نگرش بینالمللی و پیشرفت است.
نوآوری و خلاقیت هسته اصلی کاری است که ما انجام میدهیم. ما در برخی از هیجانانگیزترین و پویاترین صنایع فعالیت میکنیم و دائماً به دنبال راههای جدید برای عبور از مرزها و ایجاد تأثیر مثبت بر جهان هستیم.
پیوستن به ارنیکا به معنای تبدیل شدن به بخشی از یک جامعه پویا، آیندهگرا و فراگیر است. ما دائماً در حال رشد و تکامل هستیم و خوشحالیم که از استعدادهای جدیدی استقبال میکنیم که در اشتیاق ما برای نوآوری، همکاری و پیشرفت سهیم هستند.
مهارتهای مورد نیاز
کمپینهای تبلیغاتیطراحی و اجرای کمپین تبلیغاتیدیجیتال مارکتینگشبکه های اجتماعی