Job Description
In this role, you will be responsible for developing and enhancing advertising solutions that drive value for sellers, brands, and internal stakeholders. You will collaborate closely with cross-functional teams, including engineering, sales, and marketing, to ensure the successful development, launch, and performance of ad products aligned with business objectives.
Key Responsibilities:
o Define and communicate the product vision, strategy, and roadmap for Ad Services.
o Understand business priorities, market trends, and customer needs to identify product opportunities.
o Prioritize product initiatives based on impact, feasibility, and alignment with company goals.
o Work closely with engineering teams to design, develop, and deliver scalable ad products and features.
o Create detailed product requirements documents (PRDs) and ensure alignment across teams.
o Lead end-to-end product lifecycle, from ideation to release and post-launch optimization.
o Partner with sales and marketing teams to gather feedback, understand market demands, and develop go-to-market strategies.
o Collaborate with data analytics teams to monitor product performance and identify improvement areas.
o Serve as a bridge between technical teams and non-technical stakeholders, ensuring clarity and alignment.
o Analyze product performance using KPIs and user feedback to drive continuous improvement.
o Proactively identify and address challenges or bottlenecks in the product experience.
o Stay informed of industry trends and competitors to maintain a competitive edge.
o Act as the voice of the customer to ensure ad products meet seller and advertiser needs.
o Regularly engage with users and clients to validate product ideas and usability.
Qualifications:
· Bachelor’s degree in Business, Computer Science, Marketing, or a related field. MBA or equivalent is a plus.
· 4+ years of product management experience, preferably in ad tech, e-commerce, or digital marketing.
· Strong understanding of online advertising ecosystems, including performance-based advertising, programmatic platforms, and campaign management tools.
· Excellent communication, organizational, and leadership skills.
· Data-driven decision-making mindset with proficiency in analytics tools (e.g., Google Analytics, Tableau).
Experience with Agile/Scrum methodologies is a plus.
ما در دیجیکالا به عنوان شرکتی که در حوزه تجارت الکترونیک فعالیت میکنه، به دنبال تحقق رویای «لبخندی برای همه ایران» هستیم. در همین راستا، با بهرهگیری از فناوریهای روز دنیا و توسعه مداوم سرویسهای مبتنی بر تکنولوژی، ارزشهای خودمون رو در مشتریمحوری، اشتیاق برای تعالی، کارگروهی و نتیجهگرایی دنبال میکنیم.
در گروه دیجیکالا امکانی فراهم شده تا ما با افراد با تخصصهای متنوع در یک مجموعه فعالیت کنیم. علاوه بر این، با توجه به سرعت رشد بالا در دیجیکالا، امکان رشد و توسعه رو در مواجهه با چالشها و استفاده از برنامههای توسعه و آموزش متنوع داریم.