SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.
About the Role
As a Senior Performance Marketing Specialist, you will drive growth and impact for the Ad_Service business line by planning, executing, and optimizing digital marketing campaigns. You will ensure effective advertising experiences for merchants while providing data-driven insights to improve campaign performance across channels.
Responsibilities
Manage ad networks such as Yektanet, Mediaad, and other relevant platforms
Plan, launch, and optimize Google Ads campaigns to achieve performance targets
Create and optimize performance tools to improve campaign efficiency
Monitor key results (KRs) of each digital campaign and provide actionable insights
Perform regular reporting and optimization of PPC campaigns
Manage routine digital marketing actions to ensure consistent campaign performance
Design routine campaigns across Awareness, Retargeting, and Retention layers
Increase the impact of campaigns across digital channels
Conduct weekly PPC optimization and update dashboards based on performance KRs
Requirements
Proficiency in GA4 reporting with the ability to set up events and parameters in both Tag Manager and GA4
Hands-on experience in designing and managing campaigns across Google Ads and other advertising networks
Strong analytical skills with a focus on performance and data-driven decision making
Familiarity with CMS tools for managing and updating digital content Proficiency in Microsoft Office Suite
Experience working with PPC tools such as Google AdWords or VOD platforms
Creative problem-solving skills and the ability to optimize campaigns effectively
Strong project management skills with the ability to plan and execute marketing initiatives from start to finish
A collaborative mindset and the ability to work effectively with business, product, and marketing teams
Excellent communication and presentation skills, including report writing and the ability to present ideas clearly to merchants and colleagues
A strong focus on merchant satisfaction and the ability to provide ongoing support and actionable insights for continuous improvement
اسنپپی، اولین ارائه دهنده BNPL (الان بخر، بعدا پرداخت کن) در ایران با نام سرویس اعتباری است که ارائه این سرویس را با هدف ایجاد فراگیری مالی از سال ۹۹ آغاز کرد. این مدل یکی از جدیدترین شیوههای پرداخت در دنیاست که محبوبیت زیادی به خصوص بین نسل جوان دارد. ارائه این خدمت توسط اسنپپی، نقطه عطفی در صنعت پرداخت و ارائه اعتبار خرد در ایران بود که با استقبال گسترده کاربران مواجه شد.
مهارتهای مورد نیاز
دیجیتال مارکتینگطراحی و اجرای کمپین تبلیغاتیGoogle Analytics