SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranian’s experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.
About the Role:
Own and elevate data-driven decision making for the Shopping vertical by deeply analyzing customer behavior, experimentation results, and marketplace performance. This role ensures that product discovery surfaces the most relevant goods to each customer, maximizes conversion, and continuously improves through rigorous experimentation and insights.
Responsibilities:
Experimentation & A/B Testing
Own end-to-end analysis of A/B and multivariate tests related to discovery, ranking, and merchandising.
Define success metrics, guardrails, and statistical methodologies before experiments launch.
Analyze test results, identify causal impact, and clearly communicate trade-offs.
Provide clear recommendations (ship, iterate, rollback) based on data, not just significance.
Ensure experiment learnings are documented and reusable across teams.
Discovery & Customer Behavior Analysis
Analyze how users discover products across search, category, recommendations, and promotions.
Identify behavioral patterns, drop-offs, and opportunity areas across the funnel.
Segment users (intent, frequency, price sensitivity, lifecycle) to support personalized discovery.
Translate complex behavioral data into actionable insights for product, design, and engineering.
اسنپپی، اولین ارائه دهنده BNPL (الان بخر، بعدا پرداخت کن) در ایران با نام سرویس اعتباری است که ارائه این سرویس را با هدف ایجاد فراگیری مالی از سال ۹۹ آغاز کرد. این مدل یکی از جدیدترین شیوههای پرداخت در دنیاست که محبوبیت زیادی به خصوص بین نسل جوان دارد. ارائه این خدمت توسط اسنپپی، نقطه عطفی در صنعت پرداخت و ارائه اعتبار خرد در ایران بود که با استقبال گسترده کاربران مواجه شد.