We're looking for a Performance Marketing Specialist at Touric's Marketing department.
Responsibilities :
the management of marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.
Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, ad copies optimization)
Maintain and test audience lists, target groups, and other targeting data in an account-based environment.
Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.
Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.
Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.
Contribute to the development and maintenance of PPC marketing frameworks and strategies.
Requirements
Minimum of 3-5 years of experience of managing large advertising campaigns in E-commerce.
Excellent knowledge and strong interest in search advertising, pay-per-click, and overall advertising technology landscape.
Good understanding of attribution in a B2B / Account-based context is advantage.
Exceptional attention to detail and willing to excel in analytics. Organizational and time management capabilities.
Proficiency in English is mandatory.
Tools:
Google Tag Manager
Google Analytics 4
Google Search Console
Google Ads
Looker Studio (data studio)
Excel
Hotjar
Marketing Automation Tools
Email Marketing Tools
SMS platforms
Iranian AdNetwork
معرفی شرکت
شرکت سفر توران یکتا با نام تجاری توریک از سال 98 با هدف دستیار سفر بودن فعالیت خودش را با متخصصترینها در حوزه گردشگری شروع کرد.
توریک یک آژانس مسافرتی نیست. توریک مکانیست که سفرکنندگان و سفرسازان با انگیزهای را دور هم جمع کرده است که معتقدند باید رویاهای سفر را به واقعیت تبدیل کنند و تجربه ای فوق العاده از سفر را فراتر از خدمات تور و ویزا برای مشتریان خود به عنوان دستیار سفر خلق کنند و ما با خود عهد بسته ایم که به آنچه میگوییم، متعد باشیم ...
ما در توریک هر روز قسمتی از دنیای سفر را با هم تجربه میکنیم !
مهارتهای مورد نیاز
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