We're looking for a Performance Marketing Specialist at Touric's Marketing department.
Responsibilities :
the management of marketing campaigns across multiple channels, including search advertising, paid social networks, comparison listings, outbound email campaigns, and more.
Conduct thorough analysis of campaign performances, utilizing data-driven insights to identify areas for improvement and optimization (keyword mining, negative listing, campaign restructuring, ad copies optimization)
Maintain and test audience lists, target groups, and other targeting data in an account-based environment.
Assist in the development and execution of A/B/n testing initiatives to improve campaign performances and overall ROI of the paid marketing investments.
Stay up-to-date with industry trends and best practices in the tech advertising industry, bringing innovative ideas and strategies to the team.
Work closely with external partners and vendors to ensure seamless execution of PPC campaigns.
Contribute to the development and maintenance of PPC marketing frameworks and strategies.
Requirements
Minimum of 3-5 years of experience of managing large advertising campaigns in E-commerce.
Excellent knowledge and strong interest in search advertising, pay-per-click, and overall advertising technology landscape.
Good understanding of attribution in a B2B / Account-based context is advantage.
Exceptional attention to detail and willing to excel in analytics. Organizational and time management capabilities.
Proficiency in English is mandatory.
Tools:
Google Tag Manager
Google Analytics 4
Google Search Console
Google Ads
Looker Studio (data studio)
Excel
Hotjar
Marketing Automation Tools
Email Marketing Tools
SMS platforms
Iranian AdNetwork
معرفی شرکت
شرکت توریک در سال 1398 در زمینه گردشگری آغاز به کار کرد.
همهی ما در توریک هم تیمی هستیم و خطاب کردن افراد تیم با عنوان " کارمند " خط قرمز ماست. اعضای تیم توریک، جوانانی پر تلاش و خودساخته هستند که صداقت و خوش قولی از ویژگیهای مهم اونهاست.
رسالت ما همواره ارائه با کیفیتترین خدمات گردشگری به صورت آنلاین و آفلاین است. اما بیشک پیشرفت همتیمی هامون هم، همیشه در اولویت قرار داره. پس در توریک هیچ حد و مرزی برای یادگیری و ارتقا وجود نداره!
مهارتهای مورد نیاز
طراحی و اجرای کمپین تبلیغاتیgoogle tag managerGoogle Analytics