آفرینش کتاب الکترونیک فیروزان (فیدیبو) | Fidibo

کامپیوتر، فناوری اطلاعات و اینترنت ۵۱ تا ۲۰۰ نفر fidibo.com

استخدام Digital Marketing Manager

این آگهی منقضی شده است

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

Responsibilities:

Devise and execute comprehensive digital marketing strategies aligned with overall business goals
Develop and implement SEO strategies to improve the platform’s visibility on search engines
Set measurable and achievable goals for the digital marketing team, ensuring alignment with company targets
Hire, onboard, lead, and inspire digital marketing employees and build a high-performing team
Foster a collaborative and innovative team culture that encourages creativity and continuous learning
Develop and manage the digital marketing budget, allocating resources effectively to achieve optimal ROI
Manage the process of creating engaging content across various social media platforms to build and maintain a strong online presence
Conduct regular audits to ensure website content and structure are optimized for search engines
Oversee the creation and distribution of high-quality, relevant content to attract and retain customers
Collaborate with internal teams and external partners to develop compelling content
Plan and execute email marketing campaigns to drive customer retention and engagement
Analyze campaign performance and implement improvements based on data-driven insights
Manage online advertising campaigns across various channels (Google Ads, social media, etc.)
Optimize ad spend to achieve maximum ROI and user acquisition targets
Utilize analytics tools to track and measure the performance of digital marketing campaigns
Provide regular reports and insights to key stakeholders, highlighting successes and opportunities for improvement
Collaborate with restaurant vendors to create joint marketing campaigns and promotions
Build and maintain strong relationships with key partners to enhance overall brand visibility
Stay updated on industry trends, emerging technologies, and best practices to continually optimize the digital marketing approach

Requirements:

Deep knowledge and skill in marketing especially in digital marketing
Experience in creating and executing digital marketing strategies across various platforms
Proficient in using analytics tools (such as Google Analytics, Adobe Analytics)
Knowledge of social media analytics tools and ability to track and measure social media performance
In-depth knowledge of search engine optimization best practices
Demonstrated ability to optimize ad spend, manage bidding strategies, and achieve cost-effective user acquisition
Strong understanding of content marketing principles, content management systems (CMS) and content marketing tools
Proficiency in email marketing tools and platforms and design effective email campaigns, segment audiences, and analyze email marketing metrics
Knowledge and practical experience in A/B testing methodologies
Understanding of CRO principles and strategies

معرفی شرکت

فیدیبو، اولین و بزرگ ترین سامانه دانلود قانونی کتاب الکترونیک و صوتی در ایران، با هدف غنا بخشیدن به فرهنگ مطالعه و فراهم آوردن راهی آسان و ارزان برای کتاب خواندن، فعالیت خود را از سال 1391 آغاز کرد. از همان آغازین روزهای فعالیت فیدیبو، دغدغه انتشار غیرقانونی نسخه های دیجیتال کتاب در فضای مجازی مورد توجه قرار گرفت و یکی از مهمترین ماموریت های این مجموعه فراهم آوردن فضایی امن برای فروش و انتشار کتاب های دیجیتال ناشران بوده است و با سرمایه گذاری دیجی کالا بر روی آن از سال ۹۵ به این خانواده اضافه شد.