(Mission/ Core purpose of the Job: (Short description
• To collaborate in planning also execute, optimize and measure the effectiveness of advertising campaigns in digital media (including OTT, Social Media, (App, Web
To explore new channels and media in digital area and use them based on business targets
(Context: (Global influences, environmental / industry demands, organizational mission, etc
Consumer behavior on digital area
Growing emergence of new digital media
Competitor performance in digital advertising
Role Complexity
To coordinate digital budget and ensure it spends on track and well allocated to all media
To communicate different reports on digital marketing budget with brand budget admin
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