گلداین | Goldyn

کامپیوتر، فناوری اطلاعات و اینترنت ۱۱ تا ۵۰ نفر

فرصت‌های شغلی ۲

استخدام Head of Marketing(دورکاری-Crypto/Blockchain)

دسته‌بندی شغلی

فروش و بازاریابی
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت دورکاری
حداقل سابقه کار

بیش از شش سال
حقوق

توافقی

شرح موقعیت شغلی

We are looking for an experienced and strategic Head of Marketing(Crypto/Blockchain/Fintech) to lead the marketing function of our blockchain-powered digital gold trading platform.

This role requires a marketing leader with a strong background in regulated financial products, fintech, or digital assets, who can build trust, drive customer acquisition, and position the company as a leading player in the digital asset ecosystem. The ideal candidate combines strategic thinking with hands-on execution and has deep knowledge of both traditional digital marketing and crypto-native growth channels.

Key Responsibilities

Marketing Strategy & Growth

Develop and execute the overall marketing strategy aligned with business objectives and growth targets.
Build brand awareness, trust, and market leadership in digital gold and blockchain-based financial services.
Identify new market opportunities, customer segments, and revenue growth initiatives.
Develop positioning and messaging for both crypto-native users and mainstream retail investors while maintaining a consistent brand identity.
Collaborate closely with Product, Business Development, Compliance, and Technology teams to ensure successful product launches and go-to-market strategies.

Brand, Communications & Education

Develop and maintain a strong corporate brand in collaboration with executive leadership.
Lead all external communications, PR initiatives, and corporate messaging.
Own the customer education strategy by producing educational campaigns and content that simplify blockchain, digital assets, and digital gold investment.
Ensure brand consistency across all customer touchpoints and marketing channels.

Digital Marketing & Community Growth

Lead performance marketing initiatives across SEO, SEM, email marketing, content marketing, and social media.
Develop and execute marketing strategies across crypto-native platforms including X (Twitter), Telegram, Discord, and relevant community channels.
Build and manage ambassador, influencer, affiliate, and referral programs.
Oversee content production across all digital channels.
Understand the unique dynamics of always-on crypto communities and ensure continuous community engagement.

Crypto Ecosystem Marketing

Develop partnerships with crypto media, Key Opinion Leaders (KOLs), exchanges, and blockchain ecosystems.
Manage exchange listing co-marketing campaigns and ecosystem partnership initiatives.
Maintain strong knowledge of crypto data platforms, listing platforms, and blockchain market infrastructure.
Ensure influencer collaborations comply with paid promotion disclosure standards and industry best practices.

Performance, Analytics & Optimization

Define marketing KPIs and build dashboards to monitor business performance.
Measure and optimize:
- Customer Acquisition Cost (CAC)
- Cost per Verified User
- Conversion Rates
- First Purchase to Second Purchase Conversion
- Assets Under Management (AUM) Growth
- Customer Lifetime Value (LTV)
- Trust Indicators and Brand Health Metrics
Analyze campaign performance, customer behavior, market trends, and competitor activities to continuously optimize marketing effectiveness.
Manage and optimize annual marketing budgets and maximize ROI.
Present marketing performance and strategic recommendations to executive leadership.

Team Leadership

Lead, mentor, and develop a high-performing marketing team.
Foster collaboration across Marketing, Product, Sales, Compliance, and Technology teams.
Build a culture of innovation, accountability, continuous learning, and data-driven decision-making.
Manage relationships with agencies, media partners, and external vendors.

Requirements

7–10+ years of progressive marketing experience, with at least 3 years in fintech, blockchain, cryptocurrency, digital assets, or regulated financial services.
Proven experience marketing regulated financial products; experience under virtual asset regulations is highly preferred.
Strong understanding of blockchain technology, cryptocurrency markets, token ecosystems, and digital asset investment.
Experience building and executing integrated marketing strategies from concept through execution.
Deep understanding of digital marketing, performance marketing, growth marketing, and customer acquisition.
Hands-on experience with crypto-native marketing channels including X, Telegram, Discord, crypto media, and blockchain communities.
Strong knowledge of exchange listing co-marketing, crypto data platforms, and ecosystem partnerships.
Familiarity with advertising policies and compliance requirements for Google, Meta, and other major advertising platforms related to crypto products.
Experience managing marketing budgets and optimizing ROI.
Proven track record of leading high-performing marketing teams.
Excellent written and spoken English is required.

Preferred Qualifications

Experience marketing across GCC and MENA markets.
Experience targeting both retail investors and crypto-native audiences.
Previous experience launching blockchain products, exchanges, wallets, tokenized assets, or digital investment platforms.
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.

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معرفی شرکت

We are an innovative startup in the digital asset space, focused on gold-backed assets. By combining blockchain technology with modern financial systems, we provide secure and user-friendly solutions for managing and trading digital assets.