The Acquisition Manager is the engine behind our user growth. You are responsible for owning, scaling, and optimizing all lead generation and customer acquisition channels. Your primary focus is to build a predictable, high-quality, and cost-effective acquisition machine. You will lead a team of channel specialists to drive traffic and qualified leads into our ecosystem, ensuring that our growth targets are met with maximum efficiency.
Responsibilities
Develop and execute a comprehensive multi-channel acquisition strategy that aligns with business growth objectives.
Own the performance of all acquisition channels, including Paid Search, Paid Social, Display, Affiliate, SEO, and any new growth experiments.
Continuously monitor, analyze, and optimize Cost Per Acquisition (CPA), Cost Per Lead (CPL) across all channels.
Define and maintain strict lead qualification standards to ensure the leads handed over to the Conversion/Sales teams are high-quality and primed for conversion.
Lead, mentor, and scale a team of Channel Owners (SEO, Performance Marketing, Paid Media specialists).
Build and maintain attribution models and performance dashboards to track the effectiveness of all channels.
Manage a significant marketing budget, ensuring optimal allocation across channels based on performance and scalability.
Lead a culture of rapid experimentation (A/B testing, landing page optimization for acquisition, creative testing) to identify new growth levers.
Collaborate closely with the Head of Campaign & Club, Head of Conversion (to optimize the handoff process from lead to user).
Stay updated on industry trends, competitor activities, and new growth platforms to maintain our competitive edge.
Requirements:
4+ years of experience in Performance Marketing, Growth, or Acquisition roles, with at least 2 years in a leadership position.
Deep hands-on expertise in Google Ads, Ad Networks, SEO tools, and analytics platforms (e.g., GA4, Tag manager, Data studio).
Expert-level ability in interpreting data, building attribution models, and using BI tools
Proven ability to manage, coach, and inspire high-performing digital marketing teams.
Ability to balance immediate performance goals with long-term growth scalability.
Excellent stakeholder management and presentation skills for reporting performance to executive leadership.
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