We’re seeking a Senior SEO Specialist with a proven track record in scaling organic traffic in competitive industries, especially across international markets and complex site structures. This role demands a data-driven strategist who is hands-on, technically proficient, and always ahead of Google’s evolving landscape—including Core Updates, Discover, and the latest AI Overview impact.
If you live and breathe SEO, deeply understand user search behavior, and know how to convert keywords into qualified traffic and revenue—this is your opportunity to lead organic growth initiatives at scale.
Key Qualifications:
8+ years of hands-on SEO experience, ideally in competitive industries like travel, e-commerce, or SaaS
Deep understanding of Google Core Updates, algorithm trends, AI integration, and ranking signals
Demonstrated success in growing organic traffic via Google Discover, news surfaces, and long-tail content
Strong technical background and experience with large-scale websites and international SEO
Fluent in English (written & spoken), with strong documentation and communication skills
Experience in backlink acquisition, outreach campaigns, and digital PR initiatives
Nice to Have:
Experience with travel/booking platforms or marketplaces
Familiarity with headless CMS and modern web technologies (Next.js, React, etc.)
Knowledge of server-side rendering (SSR)
Key Responsibilities
Lead SEO Strategy Development Design and implement comprehensive SEO strategies for international growth, aligning with business goals in the travel and booking industry.
Technical SEO & Site Architecture Build and optimize scalable site structures with a strong foundation in crawlability, indexation, and rendering. Collaborate closely with product managers, engineers, and designers.
AI Overview & Google Discover Optimization Develop and execute strategies to optimize content and technical structure for Google's AI Overview, Discover, and other emerging SERP features.
Performance Analysis & Reporting Conduct in-depth audits using tools such as Ahrefs, Screaming Frog, GSC, GTmetrix, and PageSpeed Insights. Translate findings into actionable insights and clear documentation.
On-Page & Off-Page SEO Excellence Drive continuous improvements to content optimization, internal linking, backlinks, and digital PR/reportage strategies for authority building.
Content Strategy & Collaboration Work with editorial, design, and marketing teams to produce search-intent-driven content that ranks and converts, in perfect alignment with user needs.
Documentation & Communication Produce high-quality technical documentation in English. Communicate SEO recommendations clearly across cross-functional teams and stakeholders.
Multilingual: Knowledge of CWV optimization, and multilingual SEO challenges
We are an innovative startup in the digital asset space, focused on gold-backed assets. By combining blockchain technology with modern financial systems, we provide secure and user-friendly solutions for managing and trading digital assets.