استخدام Senior ECRM Expert
شرح موقعیت شغلی
As a Senior Expert in eCRM, you will take charge of designing and executing advanced customer journeys, optimising incentive programs, and leveraging data to enhance communication strategies. Analytical skills along with the ability to translate data into actionable insights and copywriting skills as well is required. Your efforts will have a direct impact on user engagement, retention, and the overall success of our products.
Responsibilities:
- Using segmentation techniques (such as RFM) to create targeted and efficient campaigns (push, SMS, and email)
- Develop and execute incentive programs, including creating and distributing promo codes, to drive user actions and improve campaign effectiveness.
- Use SQL to analyse customer data, create targeted segments, and support personalised communication strategies.
- Collaborate with cross-functional teams, including product, analytics, and customer support, to ensure alignment of eCRM initiatives with business goals.
- Monitor, analyse, and report on the performance of automated marketing campaigns, providing actionable insights to continually improve outcomes.
- Work closely with ventures and stakeholders, translating complex data into insights and ensuring alignment on campaign performance and improvements.
- Analyse eCRM data and KPIs to optimise journeys.
Requirements:
- Minimum of 3 years of experience in eCRM, or a related field, with a focus on manual customer journey creation.
- Proficient in SQL for data extraction and manipulation, with the ability to create targeted segments and personalised campaigns.
- Proven track record in managing incentive programs, including the strategic use of promo codes to enhance user engagement.
- Strong analytical mindset, with the ability to interpret data and apply insights to optimise marketing strategies.
- Excellent verbal and written communication skills, with a focus on effective collaboration with ventures and internal stakeholders.
مهارتهای مورد نیاز
- ECRM
- KPIs
- SQL
- ارتباط با مشتریان و پشتیبانی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست