A market researcher is responsible for collecting and analyzing data information to make informed political, social, and economic decisions. Market researchers specialize in either quantitative or qualitative research. Quantitative research involves working with statistics and percentages and can deliver quick results while qualitative research involves analyzing opinions. Market researchers collect information on customer opinions, investment, and marketing trends.
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Responsibilities for Market Research
Collect objectives and requirements of projects
Formulate a plan and present it to senior management or a client
Carry out quantitative or qualitative research
Design specific research methods such as questionnaires
Utilize statistical software to manage and organize information monitoring the progress of projects
Analyze and interpret data to identify patterns and solutions, including surveys and focus group transcripts
Draft, edit and proofread business plans, proposals, feasibility studies, and marketing plans
Remain fully informed on market trends, other parties researches, and implement best practices
Qualifications for Market Research
A Bachelor's degree in Marketing or Statistics preferred
3+ years experience in marketing or related field
Excellent knowledge of statistical software, databases, and MS Office
Strong experience using search engines, web analytics, and business research tools
Strong presentation and writing skills in both English and Farsi
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)
Deeply creative with great problem-solving skills.
Strong analytical and critical thinking
معرفی شرکت
این شرکت در ایران فعالیت مدیریت پروژه و بازاریابی انجام میدهد. محل شرکت در خیابان جردن است و خلاقیت و نوآوری رکن اصلی پروژههای ما است.
مهارتهای مورد نیاز
تحقیقات بازارتحلیل بازارتهیه گزارش Microsoft Office