We are seeking a highly skilled and data-driven Senior Performance Marketing Manager to manage and optimize our digital acquisition effort across multiple paid channels. In this role, you will be responsible for driving user growth, improving ROI, and scaling campaigns with a strong focus on data analysis, experimentation, and continuous optimization.
Key Responsibilities
Develop, execute, and optimize performance marketing campaigns across channels
Manage and optimize paid media campaigns to achieve KPIs such as CPI, CAC, ROAS, CTR, and conversion rate.
Define, track, and analyze campaign KPIs; provide actionable insights and regular performance reports.
Conduct A/B tests across ad creatives, audiences, bidding strategies, and landing pages to maximize conversion rates.
Manage tracking and attribution tools (e.g., GA4, Tag Manager) to ensure data accuracy and performance visibility.
Own and maintain the company’s marketing technology stack, including Google Tag Manager, analytics platforms, and attribution tools; ensure accurate tracking, smooth integrations, and reliable data flow across all campaigns and platforms.
Requirements
3+ years of experience in performance marketing / digital acquisition with a proven track record of scaling campaigns.
Strong analytical mindset with advanced knowledge of tools such as Google Analytics, and Metabase.
Excellent understanding of conversion tracking, attribution models, and tag management
Strong communication skills with the ability to present insights to leadership and cross-functional teams.
Proactive, detail-oriented, and comfortable working in a fast-paced environment.
Deep understanding of bidding strategies, audience targeting, and conversion tracking.
Working Conditions and Benefits
Work location: Sattarkhan area
Working days and hours: Saturday to Wednesday, from 8:00 AM to 5:00 PM (with 2 hours of daily flexible time)
Lunch allowance
Startup-style work environment: young, dynamic, and growth‑oriented with opportunities for career advancement
Supplementary (private) health insurance
Occasional gift packages and special‑occasion rewards
استارت آپ دانشبنیانِ «تبدیل»، یک صرافی ارز دیجیتال ایرانی میباشد که در طول ۳ سال گذشته توانسته به یکی از بازیگران اصلی این صنعت تبدیل شود .
تیم تبدیل برای تحقق یک رؤیا تشکیل شدهاست. رؤیای ساختن دنیایی که در آن، هر فردی بتواند فارغ از دغدغههای مالی، مشغولِ کاری باشد که واقعاً به آن علاقه دارد و نگران حفظ و افزایش ارزش پسانداز خود نباشد.
تیم تبدیل، مجموعهای از متخصصین باتجربه در حوزهی مالی، سرمایهگذاری و تکنولوژی است که در تلاشند تا با ترکیب تکنولوژی و علم مالی، ابزارهایی ساده، کارآمد و تخصصی در اختیار کاربران خود قرار دهند تا افراد، با هر سطح دانش و تجربهای بتوانند دغدغههایشان را در زمینهی سرمایهگذاری و حفظ و افزایش ارزش پسانداز خود، رفع کنند.
مهارتهای مورد نیاز
Digital Marketing Performance MarketingGoogle Analytics Marketing