کارفرما هستید؟ انتشار رایگان آگهی استخدام در ۲۵ استان و ۲۶ دسته‌بندی شغلی ثبت آگهی استخدام

Jobinja | جابینجا | استخدام، آگهی استخدام، کاریابی، استخدامی جدید، بازار کار، نیازمندیها، ساخت رزومه رایگان، کار و استخدام دولتی، اشتغال، جستجوگر حرفه ای استخدام و شغل
ورود کارجو ثبت‌نام کارجو
۱

اسنپ شاپ | SnappShop

تاسیس در ۱۳۹۸ کامپیوتر، فناوری اطلاعات و اینترنت ۲۰۱ تا ۵۰۰ نفر SnappShop.ir

استخدام eCRM Specialist

  • دسته‌بندی شغلی

    دیجیتال مارکتینگ

  • موقعیت مکانی

    تهران ، تهران

  • نوع همکاری

    تمام وقت

  • حداقل سابقه کار

    سه تا شش سال

  • حقوق

    توافقی

شرح موقعیت شغلی

The eCRM Specialist is responsible for developing and executing customer lifecycle and retention strategies across digital communication channels. This role focuses on increasing customer engagement, repeat purchase rate, retention, and customer lifetime value through data-driven segmentation, personalization, and marketing automation.

The ideal candidate combines strong CRM and marketing expertise with an analytical mindset and hands-on experience with customer engagement platforms, experimentation, and lifecycle campaign optimization.


Responsibilities

● Develop and execute eCRM and customer lifecycle strategies aligned with business, retention, and revenue objectives.

● Design and manage automated customer journeys across channels such as Push Notifications, SMS, Email, and In-App messaging.

● Build lifecycle programs covering key customer stages.

● Create advanced customer segments based on behavioral, transactional, demographic, and engagement data.

● Develop personalization strategies based on customer behavior, purchase history, preferences, and lifecycle stage.

● Plan and execute promotional and trigger-based CRM campaigns.

● Manage campaign calendars and coordinate eCRM activities with commercial, performance marketing, product, and other marketing teams.

● Conduct A/B and multivariate testing on messaging, offers, timing, frequency, audience selection, and customer journeys.

● Continuously optimize campaigns based on customer behavior and performance data.

● Define and monitor eCRM KPIs such as:

○ Conversion Rate

○ Repeat Purchase Rate

○ Retention Rate

○ Reactivation Rate

○ Customer Lifetime Value (CLV/LTV)

○ Revenue per User

○ Incremental Revenue

○ Unsubscribe/Opt-out Rate

○ Push/Email/SMS engagement metrics

● Analyze campaign and customer-level data to identify opportunities for improving retention and customer value.

● Develop CRM dashboards and regular performance reports for marketing and business stakeholders.

● Work closely with Data and BI teams to improve customer segmentation, measurement, and reporting.

● Collaborate with Product and Technology teams on event tracking, customer attributes, trigger implementation, and marketing automation integrations.

● Ensure customer communication frequency and channel usage are optimized to minimize fatigue and maximize incremental impact.

● Maintain high standards for campaign QA, tracking, audience selection, and execution.

● Mentor junior ECRM team members and establish CRM best practices and documentation.


Requirements

● Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

● 3+ years of experience in CRM, eCRM, lifecycle marketing, retention marketing, or marketing automation, preferably within e-commerce or a digital-first business.

● Hands-on experience with CRM and customer engagement platforms such as Insider, WebEngage, Braze or similar tools.

● Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies.

● Experience designing complex automated and event-triggered customer journeys.

● Strong understanding of Email, SMS, Push Notification, and In-App communication.

● Experience with A/B testing and experimentation methodologies.

● Strong analytical skills and ability to translate customer and campaign data into actionable recommendations.

● Good understanding of CRM metrics, retention analysis, cohort analysis, and CLV/LTV.

● Working knowledge of SQL for customer segmentation, campaign analysis, and performance investigation.

● Familiarity with analytics and BI tools such as GA4, Metabase, Looker Studio, Power BI, or similar platforms.

● Understanding of tracking concepts including events, customer attributes, UTM parameters, and conversion measurement.

● Strong attention to detail, particularly around audience selection, campaign configuration, and QA.

● Strong communication and cross-functional collaboration skills.


Preferred Qualifications

● Experience working with large-scale e-commerce customer databases.

● Experience with Customer Data Platforms (CDPs) and identity resolution.

● Familiarity with RFM/LRFM segmentation and behavioral customer modeling.

● Experience measuring incremental impact through control groups or holdout testing.

● Understanding of attribution and lifecycle revenue measurement.

● Experience working with APIs, webhooks, or marketing automation integrations.

● Experience building or improving CRM automation frameworks and processes.

معرفی شرکت

اسنپ‌شاپ با هدف تسهیل خرید آنلاین و ارائه تجربه‌ای سریع و مطمئن، فعالیت خود را در سال ۱۳۹۸ آغاز کرد. این پلتفرم با ارائه خدمات تحویل سفارش‌ها در انواع مختلف تحویل زیر سه ساعت، تحویل به‌صرفه و تجمیعی استانداردی نوین در بازار خرده‌فروشی آنلاین ایران ایجاد کرده است.
امروز اسنپ‌شاپ به‌عنوان یکی از سرویس‌های اصلی خانواده اسنپ، در مسیر توسعه پایدار و گسترش خدمات به شهرهای بیشتر قرار دارد. ما متعهدیم کیفیت خدمات خود را همگام با استانداردهای جهانی ارتقا دهیم و ارزش‌آفرینی مستمر برای مشتریان و جامعه فراهم کنیم.

  • مهارت‌های مورد نیاز

    ECRM SQL Marketing

  • جنسیت

    مهم نیست

  • وضعیت نظام وظیفه

    معافیت دائم پایان خدمت

  • حداقل مدرک تحصیلی

    کارشناسی

مشاغل مشابه
اطلاع‌رسانی از طریق ایمیل

چه موردی را می‌خواهید گزارش کنید؟

از اینجا شروع کنید
اشتراک‌گذاری فرصت شغلی
https://jobinja.ir/1506754 بستن

در شغل بهتری استخدام شوید! رایگان!

  • جستجو و ارسال رزومه به آگهی‌های استخدام بیش از ۱۰۰,۰۰۰ شرکت ایرانی
  • رزومه‌ساز رایگان
  • دریافت فرصت‌های شغلی جدید مرتبط از طریق ایمیل (Job Alert)
  • شناخت محیط کار و فرهنگ سازمانی شرکت‌های در حال استخدام
نمی‌خواهم دنبال فرصت جدیدی بگردم
image/svg+xml