As a Senior Performance Marketing Specialist at Snapp Shop, you will be an integral part of our dynamic marketing team, responsible for designing, executing, and optimizing performance marketing strategies across all paid channels. Your primary focus will be on increasing our platform's visibility, driving traffic, and maximizing conversion rates to boost overall revenue and growth.
Responsibilities:
Develop and implement performance marketing strategies across various paid channels, including but not limited to Google Ads, Instagram, and other relevant platforms.
Analyze and optimize campaigns regularly to ensure they align with our marketing objectives and deliver the best possible ROI.
Manage budgets effectively and allocate resources efficiently based on data-driven insights.
Collaborate with the creative team to produce compelling ad creatives and engaging content that resonates with our target audience.
Set up and work with performance tracking tools such as Google Analytics (GA) and Google Tag Manager (GTM) to measure and report on key performance metrics.
Utilize A/B testing and other testing methodologies to continuously improve ad performance and conversion rates.
Monitor industry trends and stay up-to-date with the latest developments in performance marketing to implement cutting-edge strategies.
Collaborate with cross-functional teams, including Product, UX/UI, and Analytics, to align marketing efforts with overall company objectives.
Mentor and support junior marketing team members, sharing your expertise and insights.
Requirements:
Proven experience as a Performance Marketing Specialist or similar role, with a focus on paid channels, ideally within the Ecommerce industry.
Solid expertise in setting up and managing campaigns on various paid channels like Google Ads, Yektanet, etc.
Proficiency in using performance tracking tools, such as Google Analytics and Google Tag Manager.
Strong analytical skills and a data-driven approach to decision-making.
Familiarity with conversion rate optimization (CRO) strategies and techniques to enhance micro funnel conversion rates.
Ability to interpret data and generate actionable insights to improve campaign performance.
Creative mindset with the ability to think outside the box and experiment with innovative marketing approaches.
Excellent communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
اسنپشاپ با هدف تسهیل خرید آنلاین و ارائه تجربهای سریع و مطمئن، فعالیت خود را در سال ۱۳۹۸ آغاز کرد. این پلتفرم با ارائه خدمات تحویل سفارشها در انواع مختلف تحویل زیر سه ساعت، تحویل بهصرفه و تجمیعی استانداردی نوین در بازار خردهفروشی آنلاین ایران ایجاد کرده است.
امروز اسنپشاپ بهعنوان یکی از سرویسهای اصلی خانواده اسنپ، در مسیر توسعه پایدار و گسترش خدمات به شهرهای بیشتر قرار دارد. ما متعهدیم کیفیت خدمات خود را همگام با استانداردهای جهانی ارتقا دهیم و ارزشآفرینی مستمر برای مشتریان و جامعه فراهم کنیم.
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