The marketing automation specialist is responsible for executing digital marketing campaigns using our marketing automation platform and key integrated technologies. This role requires experience in Web Engage or similar marketing automation tools. The marketing automation specialist will work directly with the Performance marketing team to execute campaigns, including all required assets within the platform (segments, forms, dynamic content, etc.). Automation Specialists are responsible for building, editing, testing, and deploying marketing automation journeys and email, SMS, and push communications.
Responsibilities:
Serve as a technical subject matter expert in marketing automation – Identify and implement marketing automation best practices to improve customer experience and drive business results. Work with Campaign Management to gather campaign requirements and translate business needs into technical execution for CRM Marketing campaigns.
Drive the execution best practices – Build, edit, test, and deploy marketing automation journeys and communications to acquire new customers and to engage and grow existing customers. Automate repeatable processes in the technology for scalability. and collecting data.
Develop repeatable segmentation processes – Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, geographic characteristics, etc.
Determine marketing automation-related tools and capabilities – Support development and execution of marketing automation roadmap by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness.
Requirements:
2+ years of experience working in Web Engage or similar marketing automation tools; 3+ years of marketing experience.
Strong analytical Skill & data-driven approach. Proficiency in analytical toolkit (SQL, Python) is a plus
Strong critical thinking and problem-solving skills.
Strong sense of urgency and experience in deadline-driven roles.
Excellent organizational skills and ability to effectively manage multiple priorities.
Bachelor’s degree in Business, Marketing, or E-Commerce.
Strong written and verbal communication skills.
معرفی شرکت
Snapp Grocery, the largest online supermarket holding company in Iran, encompasses a range of diverse services in the supermarket industry. These services include Snapp Market!, our online supermarket service offering scheduled delivery, Snapp Express!, our fast delivery online supermarket service, Smart!, our online chain supermarket service (Dark Store), and Snapp Market Pro!, our wholesale supply service. These services have been designed and implemented with the aim of integrating operations, creating synergies, and providing a better shopping experience for our users.
The organization's core values lie in intelligence, dynamism, and reliability in delivering online supermarket services, driven by a team of over a thousand dedicated professionals.