صندوقچه | Sandoghche

خرده‌فروشی، عمده‌فروشی و فروشگاه‌های زنجیره‌ای ۱۱ تا ۵۰ نفر

فرصت‌های شغلی ۱۶

استخدام Senior Marketing Manager

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

بیش از شش سال
حقوق

توافقی

شرح موقعیت شغلی

We are looking for a Senior Marketing Manager to lead the company's 360° marketing strategy across both online and offline channels.

The ideal candidate should have a strong track record across Performance Marketing, Offline Marketing, Brand Management, PR, Communications, and Growth Marketing and be able to connect brand-building activities with measurable business outcomes.

This role requires someone who can think strategically, manage execution, lead agencies and internal teams, and build a strong and consistent brand presence across all customer touchpoints.

Key Responsibilities

Marketing Strategy & Growth

Develop and execute the overall 360° Marketing Strategy aligned with business objectives.
Own marketing plans, budgets, campaigns, and performance targets.
Develop integrated online and offline marketing campaigns.
Identify new customer acquisition and growth opportunities.
Monitor and optimize key marketing metrics including CAC, LTV, ROAS, ROI, Conversion Rate, Retention, and AOV.

Offline Marketing

Develop and execute Offline Marketing strategies and campaigns.
Plan and manage activities such as OOH, DOOH, TV, Radio, Print, Events, Activations, Sponsorships, and experiential marketing.
Evaluate the effectiveness and ROI of offline campaigns.
Coordinate with media buying agencies, production companies, event agencies, and other external partners.
Ensure consistency between offline campaigns and the overall brand strategy.

Branding

Own and strengthen the company's brand positioning and identity.
Develop brand awareness and consideration strategies.
Ensure consistent brand communication across online and offline channels.
Work closely with creative teams to develop campaigns, messaging, and brand assets.
Monitor brand perception, market positioning, and competitive activity.
Translate the brand strategy into practical marketing campaigns and customer experiences.

PR & Communications

Develop and execute the company's PR and Corporate Communications strategy.
Build and maintain relationships with media outlets, journalists, influencers, industry stakeholders, and relevant communities.
Plan and manage press releases, media coverage, interviews, events, and corporate communications.
Identify opportunities to increase brand visibility and credibility.
Support reputation management and crisis communication initiatives.

Digital & Performance Marketing

Oversee digital marketing channels including Performance Marketing, SEO, Content, Social Media, CRM, and Email Marketing.
Lead campaign planning, execution, measurement, and optimization.
Work with performance marketing teams/agencies to maximize acquisition efficiency.
Use data and analytics to continuously improve the marketing funnel.

Leadership & Management

Build, manage, and develop the marketing team.
Manage external agencies, vendors, media partners, and creative partners.
Manage the marketing budget and allocate resources based on business priorities.
Collaborate closely with Product, Sales, Business Development, Finance, and Operations teams.
Present marketing strategy, performance, and recommendations to senior management.

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