We are seeking a detail-oriented Market Research Analyst to conduct surveys and analyze customer preferences and statistical data. Your role will involve providing valuable insights to support customers in their decision-making processes related to product designs, pricing, and promotions. As a successful Market Research Analyst, you will have the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the ultimate goal of enhancing competitiveness. Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics. Join our team and contribute to our company’s success by helping us make data-driven decisions to optimize our products and strategies.
Responsibilities
Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
Understand business objectives and design surveys to discover prospective customers’ preferences
Compile and analyze statistical data using modern and traditional methods to collect it
Perform valid and reliable market research SWOT analysis
Interpret data, formulate reports and make recommendations
Use online market research and catalogue findings to databases
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
Remain fully informed on market trends, other parties researches and implement best practices
Requirements and skills
Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Strong communication and presentation skills
Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Search engines, web analytics and business research tools acumen
Familiarity with CRM programs
Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
Working knowledge of data warehousing, modelling and mining
Strong analytical and critical thinking
BS degree in Statistics, Marketing or related field
Benefits:
Comprehensive health insurance
Performance bonuses
Flexible working arrangements
Opportunities for professional development and training
معرفی شرکت
شرکت پژوهنده راه پردیس در نظر دارد با راهاندازی محصولی فناورانه در حوزه Fintech-Ecommerce، تجربه خرید آنلاین کاربران را یکپارچه و بهینه نماید. این پلتفرم به کاربران امکان دسترسی به طیف گستردهای از محصولات از فروشگاههای معتبر در سراسر ایران را میدهد. همچنین، کاربران میتوانند بهترین قیمتها را مقایسه و محصولات را به صورت شخصیسازیشده با هوش مصنوعی کشف کنند. علاوه بر این، امکانات پرداخت اعتباری انعطافپذیر در اختیار کاربران قرار گرفته و ابزارهای مختلف مشاورههای تخصصی برای انتخاب بهترین محصول مورد نیاز کاربران را فراهم میکند.