As a Social Media Specialist, you will play a key role in driving our brand's digital presence, particularly within the toy market. Your expertise in social media strategy, content creation, and audience engagement will help foster a strong connection with our target audience. You’ll collaborate with a global team, so proficiency in English is essential.
Responsibilities:
Develop and execute social media strategies across platforms such as Facebook, Instagram, TikTok, and Pinterest to drive brand awareness, engagement, and conversion.
Understand the pain points and interests of our target audience, particularly parents of young children, to create compelling, relatable content.
Create, schedule, and publish engaging content, including posts, videos, and stories that align with our brand and business goals.
Manage and grow social media communities, responding to comments and messages promptly and fostering relationships with followers.
Collaborate with the marketing team to ensure that social media campaigns are integrated into broader marketing efforts.
Track, analyze, and report on social media performance metrics, making data-driven adjustments to improve engagement, reach, and ROI.
Stay up-to-date on social media trends, algorithm changes, and platform updates to keep our brand's online presence relevant and innovative.
Requirements:
Proficiency in English is mandatory. (C1 level)
Minimum of 3 years of experience in social media management, preferably with a focus on the toy market or family/children-oriented brands.
Strong familiarity with social media platforms such as Facebook, Instagram, TikTok, Pinterest, and emerging platforms.
Familiarity with the toy market is highly preferred.
Ideally, a parent of a 3-8 year old child, which would enhance your understanding of the audience's needs and preferences.
Experience in creating engaging, high-quality content (both visual and written) for social platforms.
Proven track record of growing social media accounts and increasing engagement.
Strong analytical skills with the ability to interpret data and make strategic recommendations.
Excellent communication and organizational skills.
Hands-on experience with social media scheduling tools, such as Hootsuite, Buffer, or similar platforms.
معرفی شرکت
We are at the forefront of revolutionizing kids' plushy toys and how kids consume stories. Our innovative toy and application offer parents the unique opportunity to craft personalized audio stories for their children aged 1-10 years with more focus on toddlers. By merging advanced technology with the timelessness of storytelling, we aim to educate, entertain, and create bonds within families, while ensuring kids get reduced screen time.