At Okala, we are changing the game in the Fast-Moving Consumer Goods (FMCG) sector, creating a new online grocery shopping experience for Iranians. Our Marketing team collaborates to make it happen. we have an exciting opportunity for you to join us as a crucial part of our team as a Senior Campaign Manager.
Responsibilities:
Campaign Strategy & Execution: Design and implement marketing campaigns, both online and offline, that drive user acquisition, engagement, and retention, ensuring alignment with business objectives.
Targeted Campaign Development: Create integrated marketing campaigns tailored to different market segments, aimed at attracting new customers and fostering repeat business.
Offline Campaign Expertise: Develop and manage offline campaigns, including Video on Demand (VOD) and Out-of-Home (OOH) advertising, based on data insights to maximize reach and effectiveness.
Data-Driven Decisions: Use analytics to test various marketing channels and tactics, both digital and offline, identifying the most effective and scalable strategies for growth.
Project Management: Lead campaigns from ideation to execution, managing timelines, budgets, and resources to ensure smooth delivery.
Collaboration: Work closely with internal teams (designers, copywriters, product, etc.) and external partners (agencies, vendors, etc.) to ensure campaign success.
KPI Monitoring: Track and analyze key marketing KPIs (such as Order Volume, New Users, CPO, CAC, etc.) on a daily basis to evaluate performance and optimize efforts.
Creative Direction: Oversee the creation of compelling marketing assets for both online and offline channels that reflect the brand’s identity and resonate with target audiences.
Trend Monitoring: Stay ahead of industry trends and competitor activities, ensuring that Okala’s marketing strategies remain innovative and competitive.
Partnership Development: Identify and cultivate opportunities for partnerships with businesses and organizations that align with our mission and values.
Requirements:
Bachelor's degree in marketing, business administration, or a related field
3+ years of experience in marketing, preferably in the tech or e-commerce industry
Strong project management skills with the ability to manage multiple projects simultaneously
Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
Experience working with external agencies and vendors
Strong analytical skills with the ability to analyze and interpret data to drive business decisions
Proven track record of developing and executing successful marketing campaigns
Knowledge of marketing channels and tactics, including email marketing, social media, SEO, PPC, and content marketing
Passion for the grocery industry and a desire to make a positive impact on people's lives
Experience working with user acquisition and retention metrics, such as CAC, LTV, churn rate, and cohort analysis
Experience with A/B testing and conversion rate optimization
Familiarity with marketing automation tools and CRM systems
Benefits:
Join our friendly and dynamic team and enjoy a range of perks, such as:
Weekly social events (Cinema Night and Mafia Night)
Professional development opportunities
Free breakfast every day
Birthday and anniversary gifts and surprises
Lunch and snack subsidies
Transportation budget
On-site medical care
Comprehensive health insurance
Parking space
Seasonal and special charges and discounts from Okala
اکالا به عنوان یکی از بزرگترین شرکتهای فروش آنلاین کالاهای تند مصرف در کشور، از ۱۳۹۶ فعالیتش را شروع کرد. از همان ابتدا هدف اکالا تسریع و تسهیل فروش آنلاین برای قشرهای مختلف هموطنان بوده و امروز موفق شدهایم نه تنها حیطه فعالیت ما در تمام سطح کل کشور گسترده کنیم بلکه با ارائه قیمتهای مناسب و رقابتی، حجم بزرگی از کاربران را جذب نماییم.
مهارتهای مورد نیاز
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