At Nobitex, we are building products that enable more than 11 million users to access, manage, and trade digital assets. As one of the leading platforms in the crypto and fintech, growth for us is not only about acquiring more users; it is about creating meaningful value, building trust, and helping more people experience financial services in a simple, reliable, and responsible way.
We are looking for a data-driven and growth-oriented Senior Performance Marketing Specialist to own the strategy, execution, and optimization of our paid acquisition channels. In this role, you will work closely with Product, Analytics, Creative, Data, and Content teams to scale user acquisition efficiently, improve marketing performance, and drive measurable business growth.
Key Responsibilities
Plan, launch, and optimize performance marketing campaigns across multiple acquisition channels.
Manage and allocate advertising budgets to maximize efficiency and business impact.
Monitor and improve key performance metrics, including CAC, CPA, ROAS, Conversion Rate, Retention, and LTV.
Design and execute A/B tests to improve campaign performance and landing page conversion.
Analyze marketing data to identify growth opportunities and generate actionable insights.
Build dashboards and communicate performance through clear, data-driven reports.
Collaborate with Product, Data, Design, and Content teams to improve the customer acquisition funnel.
Continuously research, test, and scale new acquisition channels and growth opportunities.
Requirements
4+ years of hands-on experience in Performance Marketing or Growth Marketing.
Proven experience managing medium to large advertising budgets.
Strong analytical mindset with the ability to make data-driven decisions.
Solid understanding of digital acquisition channels and conversion optimization.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM) and mobile attribution platforms.
Experience with BI tools such as Metabase and Looker Studio is a plus.
Basic knowledge of SQL is a plus.
Excellent problem-solving, communication, and stakeholder management skills.
Ability to manage multiple projects in a fast-paced environment.
What We're Looking For
Ownership mentality with a strong bias toward action.
Curiosity and a continuous learning mindset.
A structured, analytical approach to solving problems.
Strong attention to detail.
Ability to prioritize effectively and deliver measurable results.
Collaborative team player with excellent communication skills.
Do you want to be a part of the Future? The Future is here!
نوبیتکس یک استارت آپ فینتک با تمرکز بر حوزه مبادلات رمزارزها بوده که به سرعت در حال رشد است. اصلی ترین محصول ما پلتفرم آنلاین نوبیتکس است. این یک پلتفرم مبادله رمزارزها تمام اتوماتیک است که امکان مبادله بیتکوین، اتریوم و سایر رمزارزها را بصورت مستقیم با ریال ایران فراهم میکند. امنیت، سرعت، راحتی و امکان مبادله بیواسطه بین خریدار و فروشنده، مهمترین مزایای این پلتفرم برای کاربران در مقایسه با سایر راهکارها هستند.
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