Key Skills * Proficiency with Google Analytics and Google Search Console: Deep understanding of these tools to extract meaningful insights, track search performance, and understand user interactions. * SEO and SEM Expertise: Skills in search engine optimization and search engine marketing are critical for driving organic and paid traffic. * Data-Driven Decision Making: Ability to interpret data and apply insights to marketing strategies, focusing on KPIs to measure success. * Content Creation and Management: Strong writing and content development skills to create compelling marketing materials and optimize website content. * Strategic Thinking: Capable of developing strategic marketing plans that integrate with overall business goals, especially in the context of software products. * Adaptability and Learning: Keeping up with the latest trends in digital marketing and technology, especially as they relate to the software industry.
* Data Analysis: Utilize Google Analytics to analyze user behavior, traffic sources, and website engagement metrics to inform marketing strategies. * SEO Optimization: Use Google Search Console to monitor and manage website performance in search results. Identify and fix search-related issues and optimize content for better search ranking. * Campaign Management: Plan and execute digital marketing campaigns, including PPC, email marketing, social media, and display advertising, leveraging insights from analytics tools to optimize performance. * Product Marketing: Develop marketing strategies that align with the software product lifecycle, understanding customer segments, and crafting targeted messages. * Performance Reporting: Generate regular reports detailing the success of marketing efforts across different channels and metrics, using data to drive future marketing decisions. * Cross-functional Collaboration: Work closely with product development teams to ensure alignment between product offerings and marketing strategies. Provide insights from market data to help guide product development.
معرفی شرکت
شرکت نوآوران نگرش فرادید با رویکردی تازه و با در نظر گرفتن تکنولوژی روز در حوزه نرمافزار و بازاریابی فعالیت میکند.
هدف کلی تیم فرادید پیشگام شدن در دنیای تکنولوژی با نگاهی تازه در صنعت نرمافزار و بازاریابی میباشد.
مهارتهای مورد نیاز
دیجیتال مارکتینگشبکه های اجتماعیکمپینهای تبلیغاتی SEOGoogle Analytics تولید محتوا