Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
Measure and report performance of all digital marketing channels and assess against goals (ROI and KPIs).
Identify trends and insights and optimize spend and performance based on the insights.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Suggest new digital channels that have the potential to increase brand engagement in an efficient way.
Requirement and Skills:
Working experience in digital marketing (Min 2 years), and extensive experience in managing in-house digital Performance marketing.
Highly proficient in using digital ads platforms.
Have experience in managing Ad Networks.
Highly proficient in understanding of organic acquisition and Search Engine Optimization (SEO).
Experience in setting up platform integration.
Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
Highly proficient in understanding of Google Analytics.
Strong analytical skills and data-driven thinking.
Up to date with the latest trends and best practices in online marketing and measurement.
Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
معرفی شرکت
نارون با هدف رشد و توسعهی مسیر تعالی و آیندهی حرفهی مدیریت و با نگرش رفع مشکلات و چالشهای کارفرمایان و صاحبان مشاغل در زمینهی منابع انسانی فعالیت میکند.
ماموریت اصلی ما، آموزش و کوچینگ مدیران و کمک به آنها برای جذب مدیران کلیدی، استعدادیابی، افزایش کارآمدی پیوند میان کارکنان و کارفرمایان و بهبود روابط حرفهای میان آنهاست. نارون در تلاش است تا بهعنوان شریک راهبردی منابع انسانی سازمانها، با ارائهی خدمات مبتنی بر رویکرد چابک، رشد و تعالی را در سازمانها نهادینه سازد.
مهارتهای مورد نیاز
Google Analytics شبکه های اجتماعیکمپینهای تبلیغاتیدیجیتال مارکتینگ