استخدام (Digital Product Marketing Manager(International Market
حداقل سابقه کار
بیش از هفت سال
حقوق از ۱۲,۰۰۰,۰۰۰ تومان
شرح موقعیت شغلی
LegaMart is growing at a fast pace and we are looking for an experienced Product Marketing Manager to join our team. our primary market is UK, Canda and Iran
The Candidate We are looking for a team builder, innovator and a disruptor for this entirely new role for the company.Your background is in killer brand marketing and in-depth digital marketing within e-Commerce companies similar to Marketplace such as UpCounsel, Avvo, Lexxo and ...
You have experience in fostering a great culture and attracting great talent to a high-performance team. You have the grit and the patience to move the organization from a group of talented and passionate beginners to a highly capable and mature organization of effective professionals. Previous P&L responsibility is a must. You will have exceptional communication skills and ability to manage different stakeholders. You must have demonstrable experience managing multi-million dollar marketing campaigns. As part of the organizational leadership team, you must be able to drive business strategy as well as the marketing and marketing technology strategies.
● Establish the company’s brand and marketing visions and lead all aspects of the company’s marketing development across MENA and EU ● Establishing formal practices of digital marketing including SEO, SEM, CRO, Analytics etc. ● Work with other members of executive leadership team to ensure all plans are properly executed across departments. ● Utilize understanding of consumer and legal service provider insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth. ● Identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.). ● Work collaboratively with other executive team members around strategic planning and overall management of the company. ● Develop and refine team metrics and key performance indicators; plan and achieve quarterly and annual metrics and goals; report on progress to the executive team, board of directors, and company. ● Full P&L responsibility and ownership of the marketing budget
Performance Marketing • Plan and execute all performance marketing ads including Paid Search, Facebook Ads, and Display campaigns, etc. • Collaborate with internal teams in order to achieve business objectives. • Identify trends and insights, and optimize spend and performance based on the insights. • Plan and set up an A-B test to optimize targeting and creatives for better performance. • Actively monitor market trends and suggest new ideas that have the potential to expand user numbers efficiently. • Monitor and perform optimization for content and keywords to improve performance for both engagement and conversion rates. • Measuring marketing effectiveness, attribution, and ROI • Google Analytics, Mixpanel, Segment and Google Tag Manager • Creating landing pages (WordPress knowledge would be useful)
Position requirements ● 7+ years in Marketing and Business Development with a name-brand e-Commerce company, marketplace model a plus ● At least 7 years experience directly managing other leads or managers. ● Must possess a unique blend of brand vision, analytical expertise, excellent writing skills, and the confidence to lead a highly talented, collaborative team. ● Experience working cross functionally with Strategy, Reporting & Analytics, Product Development and Product Management to turn data collected during market research into tangible product improvements ● Must have experience leading multi-channel integrated marketing campaigns including online and traditional campaigns, Public Relations, and Business Development ● Must possess strong and persuasive oral communications skills and be a excellent presenter. ● Experience working with successful organizations in different start-up stages preferred.
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