The Content Marketing Manager will play a pivotal role in expanding our brand and driving lead generation through compelling content. You will create and execute our content strategy with a strong emphasis on video marketing to communicate our unique value proposition to a global audience. Your work will involve producing educational and engaging content that resonates with logistics companies, covering a wide range of formats— blogs, videos, case studies, customer stories, social media posts, and more.
Key Responsibilities:
Develop and Execute Content Strategy: Create a comprehensive content calendar aligned with our marketing goals and growth strategy.
Lead Video Content Production: Plan, script, shoot, and edit videos focused on product demos, tutorials, industry trends, and customer stories.
Content Creation: Produce high-quality written and visual content including blog posts, white papers, case studies, landing pages, social media content, and email campaigns.
SEO-Optimized Content: Work closely with the SEO team to ensure content is optimized for organic search and aligned with key SEO strategies.
Multi-Platform Distribution: Manage and distribute content across multiple channels (website, YouTube, LinkedIn, blogs, newsletters, etc.), ensuring consistency in messaging and tone.
Performance Tracking: Monitor content performance metrics and use data to optimize future campaigns. This includes tracking video engagement, lead generation, and traffic growth.
Collaborate Cross-Functionally: Work with the product, sales, and design teams to ensure consistent and effective communication across all touch points.
Stay Up-to-Date: Keep current with the latest trends in content marketing, video production, and the courier/logistics industry to keep our SaaS at the forefront of the market.
Required Skills and Qualifications:
Experience: Experience in content marketing, with a strong focus on video content creation and distribution.
Video Production Expertise: Demonstrated experience in planning, scripting, producing, and editing high-quality videos.
Content Marketing: Strong writing, storytelling, and editorial skills, with experience creating a variety of content formats.
SEO Knowledge: Familiarity with SEO best practices and how to apply them to content for maximum visibility.
Analytical Mindset: Ability to use analytics tools (Google Analytics, HubSpot, or similar) to measure the success of content campaigns and adjust strategies accordingly.
Project Management: Excellent organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
Industry Knowledge: A strong interest or background in SaaS, logistics, or delivery services is highly desirable.
Collaboration Skills: Ability to work cross-functionally with multiple teams, including product, sales, and design.
معرفی شرکت
شرکت دانش بنیان کیو بیش از هفت سال است که در حوزه ارائه راهکاری نرم افزار حمل و نقل به مشتریان خود سرویس می دهد. تیمی منسجم، هماهنگ، حرفه ای و یادگیرنده، همیشه بهترین و ارزشمند ترین سرمایه شرکت ماست. یکی از محصولات شرکت دانش بنیان کیو که به صورت saas در حوزه دلیوری توسعه داده شده است، برای مشتریان خارجی طراحی شده و یک استارتاپ بین المللی می باشد.