Responsibilities:
1. Strategy Development:
- Develop and implement comprehensive eCRM strategies to enhance customer engagement and retention.
- Utilize in-depth knowledge of the marketing automation stack, preferably WebEngage, to create targeted campaigns.
2. User Segmentation:
- Implement effective user segmentation strategies based on demographic, behavioral, and transactional data.
- Continuously analyze and refine segmentation methods to optimize targeting precision.
3. Marketing Automation:
- Oversee the setup and management of marketing automation workflows to streamline communication across various customer touchpoints.
- Collaborate with cross-functional teams to integrate marketing automation into broader business processes.
4. Analytical Expertise:
- Utilize analytical tools to measure the performance of eCRM campaigns.
- Extract actionable insights from data analysis to refine strategies and improve overall campaign effectiveness.
5. Personalization:
- Drive personalization efforts by tailoring content and messaging to specific customer segments.
- Implement A/B testing and other optimization techniques to enhance personalization strategies.
6. Technology Management:
- Maintain proficiency in the latest trends and technologies within the marketing automation space.
- Manage and optimize the use of tools such as WebEngage to ensure maximum efficiency.
7. Collaboration:
- Collaborate with cross-functional teams including marketing, sales, and product to align eCRM strategies with broader business goals.
- Work closely with the creative team to ensure visually appealing and impactful communications.
8. Reporting and Documentation:
- Generate regular reports on the performance of eCRM campaigns, providing insights and recommendations for improvement.
- Maintain documentation of processes, workflows, and campaign results.
Qualifications:
- Proven experience in eCRM management with a focus on marketing automation.
- In-depth knowledge of marketing automation tools, preferably WebEngage.
- Strong analytical skills with the ability to derive actionable insights from data.
- Excellent communication and collaboration skills.
- Detail-oriented with a strategic mindset.
ما در جاباما از سال ۱۳۹۹ به عنوان یکی از بزرگترین فعالان بازار رزرو آنلاین اقامتگاهها تلاش میکنیم که بهترین تجربهی سفر رو برای هموطنانمون ایجاد کنیم. از بهروزترین فناوریها استفاده میکنیم تا هموطنانمون بهترین اقامتگاههای کشور رو با بالاترین کیفیت بشناسن و بتونن به راحتی اونها رو برای سفرشون انتخاب کنن.
علاوه بر این، تلاشمون اینه که هر سفر، با تجربههای جدید آمیخته بشه تا لحظاتش توی خاطر همه بمونه. هدفمون رسیدن به یه رشد و توسعهی پایدار در صنعت گردشگریه و به این معتقدیم که رسیدن به این هدف، نیازمند تلاش زیاد و هوشمندی و استفاده از فرصتهاست. به همین خاطر جاباما محیطی عالی برای کسانیه که بزرگ فکر میکنن، اهل عملن و دوست دارن ارزشهای جدید و پایدار خلق کنن.