We are looking for a talented and creative Copywriter to join our team and contribute to crafting engaging and persuasive content that resonates with our target audience across multiple channels. In this role, you will develop clear, impactful messages that align with our brand voice and business goals."
Job Purpose
The purpose of this role is to create compelling and persuasive written content to promote products, services, or ideas, enhancing our brand visibility and engagement across platforms."
Duties
Content Creation:
Creating clear and concise website copy, including homepage, about us, and product/service descriptions.
Developing engaging social media content, such as captions, posts, and stories.
Crafting effective email campaigns, including subject lines, body copy, and calls to action.
Writing persuasive product descriptions that highlight key features and benefits.
Creating compelling ad copy for various channels, including print, digital, and TV.
Content Editing:
Proofreading content for errors in grammar, punctuation, and spelling.
Editing to improve clarity, conciseness, and overall quality.
Verifying the accuracy of information and data.
SEO Optimization:
Identifying relevant keywords to target.
Optimizing content for search engines by using keywords strategically.
Writing compelling meta descriptions to improve click-through rates.
Brand Voice and Messaging:
Adhering to brand guidelines to maintain consistency in tone and style.
Developing and maintaining a strong brand voice and messaging.
Collaboration:
Working with designers, developers, and marketing teams to create effective content.
Collaborating with experts to gather information and ensure accuracy.
Key Responsibilities
Write compelling copy for various platforms, including website content, social media posts, email marketing, advertising, and product descriptions.
Collaborate with marketing, design, and product teams to develop and refine content strategies that align with brand guidelines.
Conduct research to understand our audience, market trends, and competitors to create relevant and impactful messaging.
Edit and proofread content to ensure accuracy, consistency, and adherence to brand tone and style.
Generate innovative ideas to promote products and services, keeping content fresh, engaging, and on-brand.
Work closely with SEO specialists to optimize content for search engines and improve organic reach.
Participate in brainstorming sessions to generate creative concepts and campaign ideas.
Stay up-to-date with industry trends and best practices in copywriting and digital marketing.
Requirements
Education: Bachelor’s degree in Communications, Marketing, English, or a related field.
Experience: Proven experience as a Copywriter or in a similar role, preferably within marketing, advertising, or media.
Technical Skills:
Knowledge of digital marketing principles, including SEO, content strategy, and social media trends.
Proficiency in using content management systems (CMS) and a basic understanding of analytics tools.
Portfolio: Strong portfolio of published work demonstrating exceptional writing, editing, and proofreading skills.
Soft Skills
Creativity:
Generating new ideas and crafting compelling narratives.
Adapting to changing briefs and creating innovative solutions.
Strong Writing Skills:
Ensuring clarity, conciseness, and grammatical accuracy in writing.
Attention to Detail:
Thoroughly checking for errors and maintaining consistency in style, tone, and messaging.
Adaptability:
Writing in different styles and tones for various audiences and platforms.
Time Management:
Effectively prioritizing tasks and meeting deadlines.
Collaboration:
Working effectively with cross-functional teams and incorporating feedback.
Empathy:
Understanding the needs and preferences of the target audience.
Career Path
This role offers opportunities for progression into senior and leadership positions within the content and marketing teams."
Benefits
Competitive salary.
Generous leave policies including annual leave, sick leave, and personal days.
Access to courses, workshops, and training to help you grow professionally.
Flexible working hours and remote work options to support work-life balance.
معرفی شرکت
هلی تکنولوژی یک شرکت هلدینگ ترکیبی است که بر این باور است که درخشش جمعی، موتوری برای نوآوری است. این شرکت در سال ۲۰۲۰ در استانبول تأسیس شد و با ایجاد، مدیریت و حمایت از مجموعهای متنوع از کسبوکارها در صنایع مختلف، به رشد و پیشرفت آنها کمک میکند.
ما مسیرهایی را روشن میکنیم تا ایدهها شکوفا شوند و کسبوکارها به پتانسیل کامل خود دست یابند. از زمان آغاز رسمی فعالیت، به شبکهای پویا از ذهنهای خلاق تبدیل شدهایم که راهکارهایی تأثیرگذار ارائه میدهند و الهامبخش پیشرفت هستند.