Job Description : We are seeking a skilled and motivated SEO Specialist to join our digital marketing team. You will be responsible for optimizing websites for search engines, increasing organic traffic, improving site rankings, and driving SEO strategies. You will work closely with content teams, web developers, and marketing to ensure all aspects of on-page and off-page SEO are effectively executed.
Responsibilities:
Conduct keyword research to guide content and SEO strategies.
Optimize website content and landing pages for search engine rankings.
Implement on-page and off-page SEO, including link building and content optimization.
Manage and optimize content according to SEO principles and search engine algorithms.
Use SEO tools like Google Analytics, Google Search Console, Ahrefs, Moz, etc., for analysis and reporting.
Monitor site rankings, analyze competitors, and provide actionable insights for ranking improvement.
Track and improve key SEO metrics such as CTR, bounce rate, and organic traffic.
Identify and resolve technical SEO issues and optimize site structure.
Collaborate with content and web development teams to ensure full site optimization.
Stay up-to-date with search engine algorithm changes and adjust strategies accordingly.
Perform A/B testing and multivariate testing to optimize page performance.
Requirements:
Basic knowledge of HTML, CSS, and to some extent JS
have skills in the basic principles and concepts of SEO and website optimization.
have skills in the rules and algorithms of search engines.
have skills in on-page, off-page, and technical SEO.
have skills in Google Analytics, Google Search Console, Google Trends, and Google Tag Manager tools.
have skills in various SEO tools such as Ahref, Moz, Alexa, etc.
Ability to analyze competitors, monitor site rankings, and increase rankings of different sites.
Ability to implement content production strategy, and internal and external link building.
Ability to identify and fix all possible errors related to the optimization of the organization's website.
Ability to work with content management systems such as WordPress.
Ability to work with project management systems such as Jira
have the skill of content marketing topics and the ability to implement content production strategy, the ability to recognize and analyze keywords
معرفی شرکت
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