دکترنکست | DrNext

کامپیوتر، فناوری اطلاعات و اینترنت ۵۱ تا ۲۰۰ نفر drnext.ir

فرصت‌های شغلی ۴

استخدام Marketing Automation & ECRM Specialist

این آگهی منقضی شده است

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

کمتر از سه سال
حقوق

توافقی

شرح موقعیت شغلی

As a Marketing Automation & ECRM (Electronic Customer Relationship Management) Specialist at Dr.Next, you will play a crucial role in driving the marketing and communication strategies of our online healthcare platform. You will be responsible for developing, implementing, and optimizing marketing automation campaigns and ECRM initiatives to engage our target audience, improve customer retention, and enhance the overall customer experience. This position requires a deep understanding of marketing automation platforms, strong analytical skills, and a passion for leveraging technology to drive business results.

Develop and execute marketing automation campaigns using tools such as WebEngage, HubSpot, or similar platforms.
Implement ECRM strategies to nurture and retain customers, improve engagement, and drive repeat business. Create and manage customer segmentation and personalized email marketing campaigns to deliver targeted and relevant messaging.
Collaborate with cross-functional teams, including Marketing, Sales, and Product, to align automation and ECRM initiatives with business objectives.
Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and customer engagement, and provide actionable insights and recommendations for optimization.
Conduct A/B testing and use data-driven insights to improve campaign effectiveness and conversion rates.
Manage the end-to-end email campaign process, including planning, scheduling, content creation, testing, and deployment.
Ensure compliance with email marketing best practices, anti-spam regulations, and data privacy laws.
Stay updated on the latest trends and best practices in marketing automation, ECRM, and email marketing.
Assist in developing and maintaining customer journey maps and automated workflows to enhance the customer experience.

Requirements / Skills:
Minimum academic and professional qualifications:

Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications in marketing automation platforms (such as WebEngage, and HubSpot) are a plus.

Experience:

Proven experience (at least 3 years) in developing and executing marketing automation campaigns and managing ECRM initiatives.

Strong understanding of marketing automation platforms, including experience with campaign setup, segmentation, and reporting.

Familiarity with ECRM systems (e.g., WebEngage) and integrating marketing automation with CRM platforms is a plus.

Soft Skills:

Proactive and self-motivated: Taking initiative and seeking opportunities to improve processes and drive results.

Interpersonal communication skills: Ability to effectively communicate and collaborate with team members, stakeholders, and external partners.
Team player: Willingness to work collaboratively and contribute to the success of the team and organization.
Result-oriented: Focused on achieving goals and delivering measurable outcomes.
Data-driven thinker: Ability to analyze data, derive insights, and make informed decisions.
Critical thinker: Capable of evaluating situations, identifying problems, and proposing innovative solutions.
Go-getter: Demonstrates enthusiasm, drive, and a proactive attitude toward achieving objectives.
Creativity, adaptability and the ability to work collaboratively with a team
A keen eye for aesthetics and details;
time management and ability to work in a dynamic and agile environment
oral and written communication skills.
Ability to work in a team or individually as and when required
Ability to manage and handle multiple tasks.
problem-solving skills.
Hard Skills:
- Proficiency in email marketing tools and strategies, including HTML coding for email templates, and familiarity with responsive design.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Excellent written and verbal communication skills to create engaging and persuasive content.
- Strong attention to detail and project management skills to effectively manage multiple campaigns and deadlines.
- analytical skills, data, and business understanding
- producing copy for advertising or marketing campaigns
- Ability to translate metrics into actionable insights and conclusions
- proficiency in MAPs (marketing automation programs)
- Knowledge of the medical industry is a plus.

معرفی شرکت

دکترنکست، زیر مجموعه هلدینگ بزرگ توشا است. هلدینگ توشا که برند معتبر "علی بابا" را در کارنامه خود دارد، اکنون با تمرکز بر روی دکترنکست، در حال توسعه پلتفرم هوشمند و یکپارچه پرونده الکترونیک پزشکی بر بستر وب برای استفاده بیماران و پزشکان است.
دکترنکست به پشتوانه تیم خلاق و توانمند خود، حضور و همراهی ارزشمند هزاران پزشک و متخصص و اعتماد مخاطبین خود توانسته تاثیرات بسیار ویژه‌ای در افزایش کیفیت و سرعت پروسه ویزیت، درمان و… داشته باشد. حضور متخصصین پزشکی، داروسازی، فناوری اطلاعات و… در تیم دکترنکست باعث شده تا امکان ارائه پیشرفته‌ترین خدمات سلامت الکترونیک به پزشکان و بیماران فراهم شود. هدف دکترنکست افزایش سطح سلامت ایران و کاهش بار بیماری‌ها است.