We are seeking a highly skilled Public Relations senior specialist to join our Marketing & Communications team. The successful candidate will be responsible for developing and implementing strategic public relations campaigns that will increase our brand awareness, establish our credibility, and help us to connect with our target audience. The ideal candidate will be a strong communicator with exceptional writing skills and a proven track record of successfully managing public relations campaigns. In addition, this position will be responsible for building and managing our brand community and planning and conducting events and rituals for our brand.
Develop and execute strategic public relations campaigns that support our business goals and objectives.
Build and manage our brand community by engaging with our customers, followers, and other stakeholders on social media and other platforms.
Plan and conduct events and rituals that promote our brand and help us connect with our target audience.
Develop relationships with key media outlets and journalists to increase the visibility of our brand.
Write and distribute press releases, media alerts, and other communication materials.
Monitor and analyze media coverage of our brand and industry, and use this information to develop effective communication strategies.
Manage crisis communications, including developing and executing communication plans in response to negative media coverage or other reputational risks.
Collaborate with other teams, including marketing and social media, to ensure consistent messaging across all channels.
Develop and maintain relationships with key stakeholders, including industry associations, patient groups, and other key influencers.
Measure the effectiveness of our public relations efforts and make recommendations for improvement.
Requirements
Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
Minimum of 4 years of experience in public relations, with a proven track record of success.
دکترنکست، زیر مجموعه هلدینگ بزرگ توشا است. هلدینگ توشا که برند معتبر "علی بابا" را در کارنامه خود دارد، اکنون با تمرکز بر روی دکترنکست، در حال توسعه پلتفرم هوشمند و یکپارچه پرونده الکترونیک پزشکی بر بستر وب برای استفاده بیماران و پزشکان است.
دکترنکست به پشتوانه تیم خلاق و توانمند خود، حضور و همراهی ارزشمند هزاران پزشک و متخصص و اعتماد مخاطبین خود توانسته تاثیرات بسیار ویژهای در افزایش کیفیت و سرعت پروسه ویزیت، درمان و… داشته باشد. حضور متخصصین پزشکی، داروسازی، فناوری اطلاعات و… در تیم دکترنکست باعث شده تا امکان ارائه پیشرفتهترین خدمات سلامت الکترونیک به پزشکان و بیماران فراهم شود. هدف دکترنکست افزایش سطح سلامت ایران و کاهش بار بیماریها است.