دیجی شهر | DG Shahr

مالی و اعتباری ۵۱ تا ۲۰۰ نفر dgshahr.com/

فرصت‌های شغلی ۹

استخدام Retention & Lifecycle Manager (eCRM & Marketing Automation)

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

DG Shahr’s Marketing team is looking for a Retention & Lifecycle Manager to own customer lifecycle strategy and drive higher activation, engagement, repeat usage, retention, and customer lifetime value. This role will design customer journeys across key lifecycle stages, use behavioral and transactional data to build meaningful segments, and translate customer insights into personalized communication, retention campaigns, and automated flows. The person in this role will work closely with Product, BI/Data, Business, Performance, and other Marketing teams to continuously improve the customer experience and build a scalable lifecycle marketing ecosystem across current and future owned channels.

Key Responsibilities

Lifecycle Strategy & Journey Design

Own the customer lifecycle across Onboarding, Activation, Conversion, Repeat Usage, Retention, Churn Prevention, Reactivation, and Win-back.
Map key customer journeys and identify communication opportunities, friction points, and drop-offs across the funnel.
Define trigger-based and segment-based journeys based on customer behavior, transaction history, lifecycle stage, and value.
Maintain clear journey logic including entry/exit criteria, communication frequency, prioritization, and suppression rules.

CRM, Automation & Campaign Execution

Design, launch, and optimize targeted CRM and lifecycle campaigns across relevant owned communication channels.
Build automated and multi-step journeys using Marketing Automation platforms or orchestration tools.
Work with Product, BI/Data, and Tech teams to define the events, attributes, triggers, and data flows required for automation.
Support the implementation and evolution of CRM infrastructure using APIs, webhooks, no-code/low-code tools such as n8n, or dedicated Marketing Automation platforms.
Ensure campaign and journey execution quality, including audience selection, messaging, timing, links, triggers, and customer experience.

Retention & Customer Value Growth

Develop initiatives to improve repeat usage, retention, transaction frequency, product adoption, and LTV.
Design targeted initiatives for different customer segments such as new, active, low-activity, inactive, high-value, and at-risk customers.
Identify opportunities for Cross-sell, Reactivation, Loyalty, Referral, and personalized offers.
Partner with Product and Business teams to increase adoption and usage of key DG Shahr products and services.

Segmentation, Analytics & Experimentation

Build behavioral, lifecycle, and value-based customer segments using customer and transaction data.
Define and monitor KPIs such as Activation Rate, Repeat Rate, Retention, Churn, Reactivation, Conversion, Frequency, and LTV.
Design and run A/B Tests, holdout tests, message tests, offer tests, timing tests, and journey experiments.
Measure the incremental business impact of CRM initiatives rather than relying only on delivery, click, or engagement metrics.
Analyze campaign and journey performance and translate insights into clear optimization actions.

Cross-functional Collaboration

Work closely with Product, BI/Data, Business, Tech, Creative, Content, Customer Support, and Performance Marketing teams.
Translate customer behavior and lifecycle insights into Product, Communication, and Growth recommendations.
Define CRM and lifecycle measurement requirements and work with BI/Data teams to build relevant dashboards and reporting.
Continuously improve lifecycle processes, automation capabilities, and ways of working across teams.

Requirements

4+ years of experience in CRM, eCRM, Lifecycle Marketing, Retention Marketing, Marketing Automation, or related roles.
Strong understanding of customer lifecycle management, segmentation, personalization, retention, and CRM strategy.
Hands-on experience designing and executing triggered and multi-step customer journeys.
Experience working with Marketing Automation or CRM platforms.
Strong analytical mindset and ability to turn behavioral and transactional data into actionable customer strategies.
Good understanding of Funnel, Cohort Analysis, Retention, Churn, LTV, and Conversion metrics.
Experience designing and evaluating A/B tests and lifecycle experiments.
Ability to define data, event, and trigger requirements in collaboration with Product, BI/Data, and Tech teams.
Strong project management, stakeholder management, and cross-functional collaboration skills.
Strong ownership and execution mindset with attention to detail.

Nice to Have

Experience in Fintech, Lendtech, E-commerce, Marketplace, or high-transaction digital businesses.
Experience with Marketing Automation platforms such as WebEngage, Insider, Intrack, Zebline, or similar tools.
Familiarity with SQL, Metabase, BI tools, or customer analytics.
Experience working with APIs, webhooks, or automation tools such as n8n.
Experience with Loyalty, Referral, Cross-sell, and Win-back programs.
Practical experience using AI tools for segmentation, personalization, campaign ideation, analysis, copywriting, and workflow automation.

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