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دیجی شهر | DG Shahr

مالی و اعتباری ۵۱ تا ۲۰۰ نفر dgshahr.com/

استخدام Senior Campaign Manager

  • دسته‌بندی شغلی

    دیجیتال مارکتینگ

  • موقعیت مکانی

    تهران ، تهران

  • نوع همکاری

    تمام وقت

  • حداقل سابقه کار

    سه تا شش سال

  • حقوق

    توافقی

شرح موقعیت شغلی


About the Role

DG Shahr’s Marketing team is looking for a Senior Campaign Manager to plan, coordinate, execute, and optimize integrated marketing campaigns across online and offline channels. This role will take ownership of the end-to-end campaign execution process — from translating business and marketing objectives into actionable campaign plans to coordinating cross-functional teams, managing timelines and budgets, monitoring campaign performance, and conducting post-campaign analysis. The ideal candidate is highly organized, execution-focused, data-aware, and able to independently move campaigns forward across multiple teams and stakeholders.


Key Responsibilities


Campaign Planning & Execution

  • Translate marketing and business objectives into clear and executable campaign plans.
  • Define campaign objectives, target audiences, key messages, offers, channel requirements, KPIs, and execution timelines.
  • Plan and execute integrated campaigns across digital, CRM, social, content, performance, and offline channels.
  • Manage campaigns from initial briefing through launch, optimization, and post-campaign evaluation.
  • Prepare clear campaign briefs for Creative, Content, Performance, CRM, Social Media, MarCom, and other relevant teams.
  • Ensure campaigns are delivered on time, within scope, and according to agreed objectives.

Campaign Project Management

  • Act as the main project owner for assigned campaigns and coordinate all involved teams and stakeholders.
  • Build and maintain campaign timelines, milestones, dependencies, responsibilities, and delivery plans.
  • Run campaign kickoff, alignment, and progress meetings.
  • Follow up on deliverables and proactively identify delays, bottlenecks, and execution risks.
  • Manage multiple campaigns simultaneously while maintaining execution quality.
  • Improve campaign processes, workflows, and cross-team coordination where needed.

Cross-Channel Coordination & Quality Control

  • Coordinate campaign execution across online and offline touchpoints to ensure a consistent customer experience.
  • Work closely with Performance, eCRM, Content, Creative, Social Media, Product, Business, and MarCom teams.
  • Ensure consistency across campaign messaging, offers, visuals, landing pages, promotional mechanics, and customer journeys.
  • Perform campaign QA before launch, including checking prices, offers, links, tracking, landing pages, content, and campaign conditions.
  • Coordinate changes and optimizations during live campaigns based on performance and operational feedback.

Campaign Performance & Optimization

  • Define campaign KPIs and measurement requirements together with Performance, BI/Data, and relevant channel owners.
  • Monitor campaign performance and identify opportunities for optimization during execution.
  • Analyze results based on relevant metrics such as Reach, Engagement, Leads, Conversion, Transactions, CAC, CPA, Revenue, ROI, and ROAS, depending on campaign objectives.
  • Look beyond media metrics and evaluate whether campaigns delivered the intended business outcome.
  • Conduct structured Post-Campaign Reviews and document key results, learnings, issues, and improvement opportunities.
  • Turn campaign insights into practical recommendations for future campaigns.

Budget & Resource Management

  • Manage assigned campaign budgets and track planned versus actual spend.
  • Coordinate budget allocation with Performance, MarCom, media, and other channel owners.
  • Ensure campaign resources are used efficiently and identify potential budget or execution risks early.
  • Support evaluation of campaign channels and activities based on cost, impact, and business relevance.

Requirements

  • 3–5+ years of experience in Campaign Management, Marketing, Digital Marketing, Integrated Marketing, or related roles.
  • Proven experience planning and executing multi-channel or 360° marketing campaigns.
  • Strong campaign and project management skills with the ability to manage multiple timelines and stakeholders.
  • Ability to independently turn campaign objectives into structured execution plans.
  • Strong understanding of the Marketing Funnel and the role of different channels across Awareness, Acquisition, Activation, Conversion, and Engagement.
  • Good understanding of digital and offline marketing channels.
  • Ability to work effectively with Creative, Performance, CRM, Social Media, Product, Data, Business, and MarCom teams.
  • Strong analytical mindset and ability to interpret campaign performance and marketing KPIs.
  • Good understanding of metrics such as CTR, Conversion Rate, CAC, CPA, ROI, and ROAS.
  • Strong communication, coordination, problem-solving, and stakeholder management skills.
  • High attention to detail and strong ownership of campaign execution quality.
  • Proficiency in Google Sheets and familiarity with reporting and analytics tools.

Nice to Have

  • Experience in Fintech, Lendtech, E-commerce, Marketplace, or digital consumer businesses.
  • Experience managing large-scale campaigns with multiple internal and external stakeholders.
  • Familiarity with GA4, campaign tracking, attribution, and BI/reporting tools.
  • Experience working with advertising agencies, media vendors, or external suppliers.
  • Familiarity with CRM, retention, and lifecycle campaigns.
  • Experience using AI tools for campaign planning, reporting, analysis, research, and productivity.

معرفی شرکت

دیجی شهر یک شرکت استارتاپی متعلق به بانک شهر است که در زمینه‌ی لندتک فعالیت می‌کند. این شرکت که از تیمی جوان تشکیل شده، همواره از پذیرش افرادی پویا و خلاق به مجموعه استقبال می‌کند.

  • مهارت‌های مورد نیاز

    مدیریت کمپین کمپین‌های تبلیغاتی دیجیتال مارکتینگ

  • جنسیت

    مهم نیست

  • وضعیت نظام وظیفه

    مهم‌ نیست

  • حداقل مدرک تحصیلی

    کارشناسی

مشاغل مشابه
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