Denxa (A Canadian-based company) is looking for a Marketing Manager to join our product teams. In this role, you will work with product managers and report to the CEO. You’ll have the opportunity to lead, establish, and develop the brand voice for Denxa. In addition, you will have the responsibility of adding new knowledge to our team. So, if you are a person who is eager to learn, try, and work together, this job is for you.
- Benefits of Working at Denxa
Human resources are the most important assets for us
We work remotely
We believe knowledge workers need the freedom to be creative, so we have flexible working hours and we count on results
We are awesome Scrum-based teams working with quality agile tools
We pay for every asset you need to work with if needed
We work on a sprint-based Scrum method and we rely on efforts, not specific timings, so you don’t get stressed
We have pay increases several times a year based on your effort
We have time-to-time promotions
We have flexible vacations
We provide free access to all of our services to our team members
- Roles and Responsibilities
Experienced B2B/B2C Digital Marketer - with a proven track record of leveraging digital media (including marketing automation, SEO, and SEM) to drive growth in highly qualified leads in support of expanding our core and adjacent market pipelines
Brand Builder – with demonstrated experience developing and implementing brand strategy – segmentation, targeting, positioning - to build a brand within existing verticals and establish the relevance of brand within new adjacent markets
Research and evaluate new product opportunities, demand for potential products, and customer needs and insights
Develop marketing content strategies for digital campaigns, SM, white papers, and blogs to attract target customer leads in collaboration with content marketers
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Develop a comprehensive digital selling strategy including lead generation, virtual presentations, and e-commerce solutions
Manage launch campaigns for new products.
Ensure effectively, branded marketing communications, including the company website, print communication, trade shows, conferences, and advertising
Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Analyze existing customer programs to better understand future opportunities
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Identify and manage marketing events to engage with the highly qualified prospects that will expand our core and adjacent market pipelines
- Qualifications
Organized, detail-oriented, deadline-driven, team player
Understanding the software development process
5+ years professional experience, with a proven track record in developing highly effective marketing strategies, especially in crypto market products
Exceptional leadership skills with the ability to work in a company, team, and individual settings
Excellent written communication and presentation skills in English
Experience communicating with a B2B and B2C audience
Experience managing complex projects by building strong working relationships with multiple partners across all departments and levels of the organization
Proficiency with online marketing and social media strategy
Strong analytical skills and enthusiasm for data-driven marketing
Preference for those with experience working with distributed teams
Strong organization, communication, and problem-solving skills
Strong project management skills with experience executing programs on deadline for multiple projects simultaneously, accurately, efficiently, and with an attention to detail
- Nice to have
Management experience
The ability to translate complex money and crypto concepts into conversational articles that help match our readers to products and providers
Solid understanding of the cryptocurrency industry and its competitive environment
Successful Marketing experience
معرفی شرکت
Denxa is a blockchain accelerator striving to bring social freedom to everyone on the planet. Our headquarter is located in Toronto, Canada and we have multiple teams working from all around the world together. Our job is to develop web applications to support hundreds of thousands of users. You will be a part of a great Scrum team, and as such, you serve a critical role in helping our software to easily expand to any size of installation. In addition, you will have the responsibility of adding new knowledge to our team. So if you are a person who is eager to learn, try, and work together, we will be happy to receive your resume, and start work together.
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