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استخدام Crypto Campaign Manager

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

About the Role:

As a Crypto Campaign Manager, you will own the end-to-end strategy, planning, execution, and optimization of integrated marketing campaigns across our product ecosystem. You will be responsible for translating business objectives into impactful campaigns that drive user acquisition, activation, trading activity, retention, and revenue growth.

Working at the intersection of Product, Growth, CRM, Data, Performance Marketing, Creative, and Business teams, you will ensure every campaign is delivered on time, reaches the right audience, and achieves measurable business outcomes. This role requires someone who combines strategic thinking with operational excellence, has a strong analytical mindset, and thrives in a fast-paced environment where priorities evolve quickly.

Beyond execution, you will continuously analyze campaign performance, identify growth opportunities, optimize customer journeys, and improve marketing efficiency through experimentation and data-driven decision-making.

Key Responsibilities:

Campaign Strategy & Planning

Own the end-to-end lifecycle of marketing campaigns from ideation to post-campaign analysis.
Build integrated campaign strategies aligned with business, product, and growth objectives.
Develop Go-to-Market (GTM) plans for new products, features, and seasonal campaigns.
Define campaign positioning, messaging, target audiences, communication strategy, and execution roadmap.
Create quarterly and monthly campaign calendars aligned with company priorities.

Campaign Execution

Lead cross-functional campaign execution across Marketing, Product, Design, CRM, Social Media, Content, Performance Marketing, Data, Operations, and Customer Support.
Coordinate all stakeholders to ensure campaigns are delivered on schedule and meet quality standards.
Manage campaign assets, launch checklists, dependencies, approvals, and operational timelines.
Execute integrated campaigns across multiple channels including:
- Push Notifications
- Email Marketing
- SMS
- In-App Messaging
- Landing Pages
- Paid Media
- Organic Social Media
- Partnerships
- Referral Programs
- Offline Events
- PR Activations

Growth & Lifecycle Marketing

Design campaigns that improve the entire customer lifecycle, including:
- User Acquisition
- Registration
- KYC Completion
- First Deposit
- First Trade
- Product Adoption
- Trading Frequency
- Referral Participation
- User Retention
- Reactivation
Work closely with CRM and Product teams to develop lifecycle communication journeys based on user behavior and segmentation.

Product Marketing & Go-to-Market

Collaborate with Product Managers to successfully launch new products and features.
Develop GTM strategies including positioning, messaging, launch plans, communication assets, and rollout timelines.
Ensure product value propositions are clearly communicated across all customer touchpoints.

Performance Analysis & Optimization

Monitor campaign performance daily using dashboards and analytics tools.
Analyze user behavior, conversion funnels, and campaign effectiveness.
Conduct A/B testing on messaging, creatives, channels, landing pages, and user journeys.
Identify insights, recommend improvements, and continuously optimize campaign performance.
Produce campaign reports with actionable recommendations for future initiatives.

Cross-functional Collaboration

Partner closely with:

Product Management
CRM
Performance Marketing
Creative & Design
Content
Social Media
Business Intelligence
Data Analytics
Customer Support
Legal & Compliance
Operations

to ensure alignment across all campaign activities.

Budget & Resource Management

Plan and manage campaign budgets efficiently.
Allocate resources across channels based on performance and business priorities.
Monitor campaign ROI and optimize spending to maximize business impact.

Success Metrics:

Success in this role will be measured by improvements across key business and marketing metrics, including:

User Acquisition
Customer Acquisition Cost (CAC)
Cost per Acquisition (CPA)
Registration Conversion Rate
KYC Completion Rate
First Deposit Rate
First Trade Conversion
Product Adoption
Trading Volume
Daily & Monthly Active Users (DAU/MAU)
Retention Rate
Reactivation Rate
Referral Growth
Campaign ROI / ROAS
Revenue Contribution
Time-to-Market
Campaign Delivery Accuracy

What We’re Looking For

The ideal candidate is highly organized, data-driven, and execution-focused, with a strong understanding of growth marketing and customer lifecycle management. You are comfortable leading multiple complex projects simultaneously, collaborating with cross-functional teams, and making decisions based on data rather than assumptions.

You take ownership, communicate effectively with stakeholders, embrace experimentation, and continuously seek opportunities to improve campaign performance and customer experience. Experience in crypto, fintech, or fast-growing technology companies is highly preferred, along with a passion for building products that reach millions of users.

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معرفی شرکت

بیت‌پین از شرکت های مطرح در حوزه فناوری اطلاعات و ارتباطات و مدیریت مالی و سرمایه گذاری و پلتفرم حرفه‌ای مبادلات رمزارزهاست. این پلتفرم یک اکسچنج و بازار آنلاین با ابزار حرفه‌ای است که امکان مبادله ارزهای برتر و محبوب بر بستر فناوری بلاک‌چین را فراهم کرده ..

تیممون توی بیت‌پین از خبرگان در حوزه فین‌تک تشکیل شده و جذب افراد تلاش‌گر و متخصص سرلوحه‌ی راهبردهای توسعه منابع انسانی ماست و این دلیلیه که شما می تونید به عنوان یه بیت پینی به جمع ما اضافه شین، یعنی اونجایی که دقیقا باید باشید. سعی ما در خلق محیطی سرشار از پویایی و زمینه‌ساز رشد برای سرمایه انسانی مون با همراهی افراد توانمند و باهوش معنا و مفهوم می گیره و منتج به خروجی عالی می شه به خاطر اینه که ما دنبال آدمهای باهوش و خوش فکر و خلاق می گردیدم.
حضور در محیطی صمیمی ، اولین مزیت پیوستن به تیم ماست. کار در کنار افراد باانگیزه، متخصص و مسلط به حوزۀ کاری خودشون، بستر مناسبی برای رشد و بالندگی شغلییه که ما این امکان رو در کنار هم داریم و بهش می بالیم . برای پیوستن به تیممون همین الان اقدام کنید.