About the Role
We are looking for a data-driven and customer-centric ECRM Specialist to join our ECRM team. In this role, you'll design, execute, analyze, and optimize automated customer journeys across multiple channels to improve customer engagement, activation, retention, and conversion throughout the customer lifecycle. If you're passionate about customer experience, marketing technology, analytics, and continuous learning, we'd love to meet you.
Responsibilities
- Design and execute automated customer journeys across different lifecycle stages.
- Create and optimize campaigns through SMS, Push Notifications, In-App, and other communication channels.
- Segment users based on behavioral, transactional, and demographic data.
- Analyze campaign performance and continuously optimize based on KPIs.
- Conduct A/B tests and document test results.
- Monitor campaign performance and prepare reports.
Requirements
- 2+ years of experience in ECRM, Digital Marketing, or Marketing Automation
- Experience working with marketing automation platforms (WebEngage, Intrack, Zebline, etc.).
- Strong interest in customer engagement and lifecycle marketing.
- Ability to analyze campaign performance and derive actionable insights.
- Analytical mindset and willingness to learn.
- Comfortable working with Excel or Google Sheets.
- High level of responsibility and attention to detail.
- Strong communication and problem-solving skills.
Nice to Have
- Experience with Google Analytics, Matomo, or similar analytics platforms.
- Experience working with fintech, lending, banking, or e-commerce products.
What You'll Work On
- User onboarding journeys
- Activation campaigns
- User retention programs
- Behavioral segmentation
- Funnel drop-off monitoring and improvement opportunities
- A/B Testing
Note: We are currently implementing our marketing automation platform, which is expected to be ready for use soon.
If you're curious, analytical, and passionate about creating meaningful customer experiences through marketing automation, we'd love to hear from you. If you've worked with a marketing automation platform and enjoy turning data into action, we'd love to meet you.
ما در ازکیوام یک تیم منسجم هستیم و قرار است همسایههای خوبی باشیم. همسایههایی که در کنار احترام به حقوق یکدیگر، هممسیرند و برای رسیدن به یک هدف قدم برمیدارند.
ما اینجا هستیم که به پشتوانه تجربه و اعتبار برند ازکی و تیمی حرفهای در حوزه خدمات مالی قدمهای درستی برداریم. نتیجه فعالیتهای ما، بالا بردن قدرت خرید و بهبود کیفیت زندگی است. درواقع ما علاوه بر ساده کردن مسیر دریافت اعتبار و وام برای مشتریان، آنها را به شبکه گستردهای از فروشندگان کالا و خدمات وصل میکنیم؛ هدف ما همین است کوتاه کردن مسیر خواستن تا رسیدن.
اگر شما هم در کنار رشد فردی، به داشتن اثر فکر میکنید، همیشه جایی کنار ما برای شما خالی است. منتظر رزومه شما هستیم.