اذرابادگان | Azarabadegan

خدمات درمانی، پزشکی و سلامت ۱۱ تا ۵۰ نفر

فرصت‌های شغلی ۱

استخدام Performance Marketer Google Ads (تبریز)

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دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

آذربایجان شرقی ، تبریز
نوع همکاری

تمام وقت
حداقل سابقه کار

بیش از شش سال
حقوق

توافقی

شرح موقعیت شغلی

Senior Performance Marketing Manager

We are looking for an experienced, results-driven Senior Performance Marketing Manager to join our growing in-house marketing team.

This is a hands-on role for a highly analytical marketer with extensive experience in managing international digital marketing campaigns, scaling lead generation, and maximising return on advertising investment.

Key Responsibilities

Develop and execute performance marketing strategies across multiple digital channels.
Plan, manage and optimise Google Ads campaigns including Search, Performance Max, Display, YouTube and Remarketing.
Conduct comprehensive keyword research, competitor analysis and audience segmentation.
Continuously improve campaign performance through bid strategies, audience optimisation, creative testing and landing page optimisation.
Build, implement and maintain accurate conversion tracking across all marketing channels.
Analyse campaign performance using data and make strategic decisions to improve ROI, ROAS and Cost per Acquisition (CPA).
Plan and execute SEO strategies to increase organic traffic and search visibility.
Collaborate with developers, designers and content teams to improve website performance and conversion rates.
Manage paid social campaigns and support broader digital marketing initiatives.
Produce clear performance reports and actionable business insights.

Essential Skills & Experience

Google Ads

Expert-level knowledge of Google Ads.
Extensive experience with:
- Search Campaigns
- Performance Max
- Display Advertising
- YouTube Ads
- Demand Generation Campaigns
- Remarketing & Dynamic Remarketing
Strong understanding of:
- Campaign structure
- Keyword research
- Match types
- Search intent
- Quality Score optimisation
- Ad copywriting
- Ad extensions / Assets
- Audience targeting
- Geographic targeting
- Bid strategies
- Budget allocation
- Negative keyword management
- Conversion optimisation
- Landing page optimisation
- A/B testing
- Performance reporting

Tracking & Analytics

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads Conversion Tracking
Enhanced Conversions
Consent Mode
Event Tracking
Cross-domain tracking
Conversion attribution
Offline Conversion Import (preferred)
Looker Studio reporting
Strong understanding of marketing analytics and attribution models.

SEO

Technical SEO
On-page SEO
Off-page SEO
Keyword research
Content optimisation
Internal linking strategy
Website architecture
Core Web Vitals
Schema markup
Local SEO
Google Search Console
SEO auditing
Competitor analysis
Link-building strategy
SEO performance reporting

Performance Marketing

Lead generation strategy
Conversion Rate Optimisation (CRO)
Customer acquisition
Marketing funnel optimisation
User journey analysis
Audience segmentation
Marketing automation
Data-driven decision making
A/B testing methodology
ROI, ROAS, CPA and LTV optimisation

Additional Requirements

Minimum 5 years of hands-on experience in Performance Marketing.
Proven experience working on international, English-speaking projects.
Experience in healthcare or medical digital marketing is highly desirable.
Excellent written and spoken English.
Strong analytical and commercial mindset.
Ability to work independently while collaborating effectively with an in-house team.
Google Ads and GA4 certifications are an advantage.

What We're Looking For

We are looking for a true Performance Marketer—someone who understands the entire customer acquisition journey, from strategy and traffic generation to conversion optimisation, analytics and long-term business growth.

The successful candidate should be comfortable taking ownership of marketing performance, making data-driven decisions, identifying growth opportunities, and continuously improving results across all digital channels.

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