آسان پرداخت | Asan Pardakht

کامپیوتر، فناوری اطلاعات و اینترنت ۲۰۱ تا ۵۰۰ نفر

فرصت‌های شغلی ۰

استخدام Senior ECRM & Marketing Automation Specialist

این آگهی منقضی شده است

دسته‌بندی شغلی

دیجیتال مارکتینگ
موقعیت مکانی

تهران ، تهران
نوع همکاری

تمام وقت
حداقل سابقه کار

سه تا شش سال
حقوق

توافقی

شرح موقعیت شغلی

About Asan Pardakht

At Asan Pardakht, we are revolutionizing the digital landscape with our cutting-edge payment application and super app. We provide an all-in-one solution that simplifies everyday transactions and connects users with essential services. We are looking for an experienced and passionate Senior ECRM & Marketing Automation Specialist to execute our marketing initiatives and help drive growth, retention, and engagement across multiple platforms.
Key Responsibilities:

Campaign Execution:

- planning and executing ECRM campaigns ( SMS, push notifications,…).

- Set up and deploy campaigns using WebEngage and marketing automation tools.

- Craft impactful and persuasive copy for push notifications, SMS, and other automated campaigns. Ensure the messaging resonates with diverse customer segments, encourages conversions, and enhances overall brand perception.

- Using segmentation techniques (such as RFM) to create targeted

- Develop and execute incentive programs, including creating and distributing promo codes, to drive user actions and improve campaign effectiveness.

Data Management:

- Collaborate with the data team to segment customer databases for targeted campaigns.

- Monitor data quality and assist in maintaining updated customer profiles.

Performance Analysis:

- Track, measure, and report on campaign performance (e.g., open rates, CTR, CR).

- Identify opportunities for optimization and suggest improvements based on data insights, including creating and distributing promo codes.

Customer Journey Optimization:

- designing customer journeys to enhance the user experience and increase engagement.

- creating loyalty and retention strategies tailored to customer needs.

A/B Testing:

- Execute A/B testing on subject lines, content, and campaign strategies.

- Analyze results to improve future performance.

Cross-Functional Collaboration:

- Work with Business, product, and Data teams to align CRM initiatives with overall business goals.

- Provide support for promotional campaigns, including seasonal and special offers.

Required Qualifications:

- 3-5 years of experience in digital marketing, with a hands-on experience in eCRM and marketing automation for mobile apps and multi-service platforms.

- Proficiency with platforms like WebEngage, AppMetrica, Google Analytics, Google Tag Manager, and Looker Studio, including experience in setting up, managing, and analyzing automated campaigns.

- Experience working in fast-paced environments where testing, iteration, and optimization are critical to success.

- Ability to quickly adapt to changing market trends and customer behaviors.

Educational Background:

A degree in Marketing, Business, or a related field is a plus, but not required. What's most important is your proven experience in digital marketing

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معرفی شرکت

اپلیکیشن آپ یک سازمان تکنولوژی محور استارتاپی است و یکی از زیر مجموعه‌های شرکت آسان‌پرداخت است. اپلیکیشن آپ، شرکتی با فرهنگ کاری منعطف است و اعضای آن در بخش‌های تکنولوژی و فنی، پروداکت، توسعه بیزنس و بخش های ستادی مشغول به کارند. اپلیکیشن آپ، سازمانی مستقل از آسان‌پرداخت است کلیه سرویس‌های اپلیکیشن را به طور مستقل توسعه می‌دهد. بیش از 130 سرویس مختلف در حوزه‌های مالی، توریسم، بیمه‌ای، خیریه و... در اپلیکیشن آپ ارائه می‌شود که باعث شده محیط کاری پویایی داشته باشد و افرادی که در آن کار می‌کنند، فرصت اثرگذاری بزرگی در راستای آسان کردن کارهای کاربران اپلیکیشن دارند. اپلیکیشن آپ، بیش از 50 میلیون بار نصب شده و بیش از 15 میلیون کاربر فعال منحصر به فرد ماهانه دارد.