About the Role ADLI is looking for a Senior Marketing Specialist to help build and optimize meaningful customer relationships through data-driven CRM strategies. In this role, you will manage customer data, design personalized customer journeys, plan and execute CRM campaigns, and turn customer insights into actionable initiatives that drive retention, engagement, loyalty, and repeat purchases.
Key Responsibilities:
Create, clean, and manage the customer database
Segment customers and define lifecycle stages
Design and optimize CRM customer journeys
Plan and execute CRM campaigns
Build welcome, retention, and repeat-purchase journeys
Run reactivation campaigns
Support loyalty program development
Conduct A/B tests and optimize campaign performance
Analyze customer recency, frequency, and spend
Prepare CRM reports and translate data into actionable insights
Requirements:
Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Statistics, or a related field
2–3 years of relevant experience in CRM, Customer Marketing, Retention Marketing, or a related field
Good understanding of CRM principles, customer lifecycle management, and customer journeys
Strong knowledge of customer segmentation, targeting, and personalization
Good understanding of customer retention, engagement, loyalty, and reactivation strategies
Familiarity with CRM campaigns across channels such as SMS, email, push notifications, and in-app communications
Strong understanding of key CRM metrics, including Retention Rate, Churn Rate, Conversion Rate, Repeat Purchase Rate, Customer Lifetime Value (CLV), and Engagement Rate
Previous experience in F&B, Retail, Hospitality, or loyalty-driven businesses is considered an advantage
آدلی از سال 1400 با هدف ارائه تجربهای متفاوت از باقلوا، دسر و غذاهای ترکی فعالیت خود را آغاز کرده و امروز با برندهایی مانند Adli Baklava، Adli Doner، Adli Bakery و Adli Shop در حال توسعه است. ما در آدلی به کیفیت، رضایت مشتری و رشد تیممان اهمیت میدهیم و تلاش میکنیم محیطی پویا برای یادگیری و پیشرفت همکاران ایجاد کنیم. اگر به کار در یک مجموعه در حال رشد و ساختن تجربهای متفاوت در صنعت غذا علاقهمندید، آدلی میتواند مسیر خوبی برای شما باشد.