استخدام کارشناس ارشد مارکتینگ اتومیشن (eCRM)

شرح موقعیت شغلی

• Design and Execute eCRM Strategies: Develop tailored eCRM strategies that enhance the customer journey, driving engagement and increasing customer lifetime value through data-driven approaches.
• Copywriting and Content Creation: Craft impactful and persuasive copy for push notifications, SMS, and other automated campaigns. Ensure the messaging resonates with diverse customer segments, encourages conversions, and enhances overall brand perception.
• A/B Testing and Campaign Optimization: Plan and execute A/B testing to assess the effectiveness of different messaging, formats, and approaches. Continuously refine campaigns based on test results to optimize productivity, conversion rates, ROI, and overall sales growth.
• Cross-Department Collaboration: Collaborate with teams across product, marketing, and business development to integrate eCRM efforts into broader business strategies, ensuring alignment and consistency.
• Performance Tracking and Reporting: Create and maintain comprehensive reports to monitor eCRM campaign performance. Provide actionable insights and recommendations for improving campaign efficiency based on data.

• Proven Expertise: Extensive experience in marketing automation, with a solid track record of executing successful campaigns.
• Exceptional Copywriting: Strong ability to write clear, persuasive, and conversion-focused copy across multiple channels, with messaging tailored to different customer segments.
• Marketing Automation Proficiency: Hands-on experience with marketing automation tools such as WebEngage, or similar platforms, with demonstrated expertise in building, managing, and optimizing data-driven campaigns.
• Segmentation and Personalization: Deep understanding of customer segmentation, personalized marketing, and customer journey mapping to deliver relevant and engaging customer experiences.
• Data-Driven Approach: Analytical mindset with the ability to interpret campaign performance data, provide actionable insights, and drive continuous improvement.
• Collaborative and Communicative: Strong team player with excellent communication and organizational skills, able to work cross-functionally to achieve business objectives.

• Experience working in fast-paced environments where testing, iteration, and optimization are critical to success.
• Ability to quickly adapt to changing market trends and customer behaviors.
• Strong understanding of key metrics like Customer Lifetime Value (CLTV), Retention Rate, and Churn, and a proven ability to drive improvements in these areas.

مهارت‌های مورد نیاز

• مارکتینگ
• ECRM
• WebEngage

حداقل سابقه کار

• سه تا شش سال

جنسیت

• مهم نیست

وضعیت نظام وظیفه

• مهم‌ نیست

ارسال رزومه