آگهی‌های استخدامی

استخدام eCRM & Marketing Automation Team Lead

ازکی | Azki‌.com
تهران، تهران

شرح موقعیت شغلی

We are looking for a CRM & Marketing Automation Manager to lead our customer and seller lifecycle communications, marketing automation initiatives, and CRM performance optimization efforts.


Responsibilities:

  • Own CRM and lifecycle marketing strategy across customer and seller journeys
  • Design and optimize onboarding, activation, engagement, retention, and reactivation programs
  • Develop customer segmentation strategies based on behavioral and transactional data
  • Increase activation and engagement rates through personalized communication plans
  • Design, implement, and optimize automated customer journeys and workflows
  • Manage marketing automation platforms and CRM systems
  • Create trigger-based campaigns based on customer behavior and lifecycle stage
  • Ensure accurate customer data flow and automation execution across systems
  • Identify drop-off points across CRM touchpoints and lifecycle stages
  • Improve lead-to-customer and seller activation conversion rates through targeted communications
  • Collaborate with product and growth teams to optimize onboarding and conversion experiences
  • Support experimentation initiatives including A/B testing of CRM journeys, messaging, and offers
  • Build dashboards and reports to measure campaign effectiveness
  • Analyze customer behavior and campaign performance to generate actionable insights
  • Work with analytics teams to improve audience targeting and lead scoring models
  • Partner with Acquisition, Product, Sales, and Data teams to ensure seamless customer journeys
  • Support business growth initiatives through CRM-driven engagement programs
  • Align lifecycle communications with broader marketing and commercial objectives
  • Coordinate campaign execution and automation operations
  • Ensure best practices in lifecycle marketing and customer communication


Requirements:

  • Bachelor's degree in Marketing, Business Administration, Management, or a related field
  • 4+ years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Growth Marketing
  • Hands-on experience with CRM and marketing automation platforms
  • Strong understanding of customer lifecycle management and segmentation
  • Experience with A/B testing and campaign optimization
  • Strong analytical skills and familiarity with BI tools
  • Experience with GA4, Google Tag manager
  • Excellent project management and cross-functional collaboration skills

مهارت‌های مورد نیاز

  • اصول و فنون مذاکره
  • فروش و بازاریابی
  • مارکتینگ

حداقل سابقه کار

  • سه تا شش سال

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

دیجیتال مارکتینگ

تاریخ انتشار آگهی:

۱۴۰۵/۰۴/۱۶

مشاغل مشابه

ارسال رزومه