Position: Performance Marketing Specialist / Data Scientist
Location: Remote
Job Summary:
Our client, the London School of Innovation (LSI), is the UK’s first AI-native Higher Education Institution achieving degree awarding powers.
We are looking for an experienced Performance Marketing Expert with proven hands-on experience in paid acquisition (PPC).
This role is not for a generalist marketer or someone with basic experience of running ads. Is it not social media management. It is not SEO. It is not copywriting. It is not marketing management. It is a highly specialist position.
The role is strictly for someone with a track record in building, managing, and optimising high-performing paid campaigns. The ideal candidate is mathematically minded and is driven by data, experimentation, and measurable growth.
Key Responsibilities
Paid Campaign Management
Plan, launch, and manage several targeted paid campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Own campaign structure, targeting, bidding strategies, and budget allocation
Optimisation & Performance
Continuously optimise campaigns to improve:
CPA (Cost per Acquisition)
ROAS (Return on Ad Spend)
Conversion rates
Run A/B tests on creatives, audiences, and landing pages
Scale successful campaigns and identify new growth opportunities
Analytics & Reporting
Track, analyse, and report on campaign performance using data
Use tools like Google Analytics, Ads Managers, and tracking platforms
Translate data into actionable insights and clear recommendations
Funnel & Conversion Focus
Work closely with product/design teams to improve landing page performance
Identify drop-offs and optimise the full acquisition funnel
Required Skills & Qualifications
3+ years of hands-on PPC / performance marketing experience
Proven experience managing high-budget campaigns across Google, Meta, and LinkedIn
Strong understanding of:
Conversion tracking (pixels, events, GA4)
Attribution models
Funnel optimisation
Highly data-driven with strong analytical skills
Ability to independently manage and scale campaigns
Important Requirement (Must-Have)
This role requires deep, hands-on expertise in performance marketing (PPC). We are specifically looking for candidates who have owned and optimised paid campaigns at scale, rather than general digital marketing experience.
Nice to Have
Experience in EdTech or education sector
Experience scaling campaigns internationally
Familiarity with CRO (Conversion Rate Optimisation) tools
Why Join
You will benefit from a fully funded scholarship to study your desired Master’s degree at LSI, leading to a UK Master’s degree qualification.
We’re total tech partner for changemakers, offering the right software solutions at every step of their high-speed Digital Evolution. New thinking, new strategy, new possibilities for them, their customers and their entire organisation.
ما ارائهدهنده تمامی امور تکنولوژی محور به شرکتهایی هستیم که مشتاق ایجاد تغییر با استفاده از تکنولوژی و نوآوری هستند. ما بهترین راهکارهای نرمافزاری را در هر مرحله از تحول دیجیتال ارائه میکنیم. استراتژی جدید، تفکر جدید و فرصتهای جدیدی برای آنها، مشتریانشان و کل سازمانشان ارائه میدهیم.
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