استخدام Digital Marketing Manager
شرح موقعیت شغلی
Tabdeal is one of the largest cryptocurrency exchanges in Iran. We’re building a next-generation fintech ecosystem where innovation, data, and creativity drive sustainable growth. Our Marketing Department operates in agile squads, and we’re now looking for a Digital Marketing Manager — a data-driven, creative problem solver who can connect strategy, analytics, and execution to accelerate Tabdeal’s growth.
As a Digital Marketing Manager, you’ll be the bridge between marketing, product, and data — designing, executing, and optimizing cross-channel growth initiatives that drive user acquisition, activation, and retention.
Key Responsibilities
As a Digital Marketing Manager, you’ll be the bridge between marketing, product, and data — designing, executing, and optimizing cross-channel growth initiatives that drive user acquisition, activation, and retention.
Key Responsibilities
1. Strategy & Campaign Architecture
- Design and manage full-funnel growth campaigns
- Develop and scale gamified engagement programs
- Collaborate with Product, Backend, Frontend, and Design teams to execute growth initiatives
- Create and manage co-branding and partnership campaigns
2. Performance & Data Analytics
- Analyze key growth metrics (CAC, ROI, CLV, ARPU, Retention) and optimize performance
- Build financial and data models for marketing ROI and breakeven analysis
- Allocate and optimize budgets across paid, owned, and earned channels (App, Web, SEO, Influencers, PR, etc.)
- Generate actionable insights for strategic decisions and reporting to the CMO
3. Partnership & Ecosystem Growth
- Identify and manage brand and B2B partnerships that fuel user acquisition
- Lead Tabdeal’s Affiliate and Partnership programs end-to-end
- Drive loyalty and gamification initiatives to increase user lifetime value
- Ensure alignment between brand message, creative assets, and growth performance
Required Skills & Experience
- 3–5 years of experience in Growth, Performance, or Product Marketing
- Deep understanding of AAARRR funnels, growth loops, and user lifecycle models
- Strong analytical and financial modeling skills (ROI, CAC, CLV, ARPU)
- Proficiency in data and performance tools (Google Analytics, Data Studio, Excel, etc.)
- Excellent written and verbal communication in English and Persian
- Creative mindset with strategic business acumen
What We Offer
- Competitive salary & performance-based bonuses
- High-impact role in a fast-growing fintech brand
- Creative and data-driven marketing culture
- Cross-functional collaboration with top engineering and product teams
- Real growth opportunities — both professional and financial
مهارتهای مورد نیاز
- مدیریت دیجیتال مارکتینگ
- SEO
- کمپینهای تبلیغاتی
زبانهای مورد نیاز
- انگلیسی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست