استخدام Senior Employer Brand And EX Specialist
شرح موقعیت شغلی
creating and distributing employer brand content, such as stories, videos, podcasts, blogs, social media posts, newsletters, webinars, events, and
testimonials
defining the employer value proposition, the employer brand identity, the employer brand message, the employer brand channels, the employer brand goals, and the employer brand budget
An employer branding specialist needs to conduct research and analysis to understand the current and desired state of the organization's employer brand. This may include surveys, interviews, focus groups, benchmarking, and data analytics. The research and analysis help identify the organization's strengths, weaknesses, opportunities, and threats as an employer, as well as the needs, preferences, and perceptions of the target audiences.
measuring and monitoring the employer brand performance, such as awareness, reputation, engagement, satisfaction, retention, and referrals.
developing and delivering employer brand training, guidelines, toolkits, and policies. It may also include building and maintaining employer brand communities, networks, and ambassadors.
An employer branding specialist requires a combination of skills and qualifications to succeed in this role. Marketing and communication skills are essential for creating and delivering effective employer brand content and campaigns. Research and analytical skills are needed to collect and interpret relevant employer brand data and insights, while project management skills are necessary for planning and executing employer brand initiatives on time and on budget. Collaboration and relationship-building skills are also important for working with internal and external stakeholders, as well as creativity and innovation skills for generating fresh ideas. Common qualifications include a bachelor's degree or higher in marketing, communication, human resources, or a related field, a certification or training in employer branding, such as the Employer Branding Academy or the Employer Branding College, as well as a portfolio or case studies of successful employer branding projects or campaigns.
testimonials
defining the employer value proposition, the employer brand identity, the employer brand message, the employer brand channels, the employer brand goals, and the employer brand budget
An employer branding specialist needs to conduct research and analysis to understand the current and desired state of the organization's employer brand. This may include surveys, interviews, focus groups, benchmarking, and data analytics. The research and analysis help identify the organization's strengths, weaknesses, opportunities, and threats as an employer, as well as the needs, preferences, and perceptions of the target audiences.
measuring and monitoring the employer brand performance, such as awareness, reputation, engagement, satisfaction, retention, and referrals.
developing and delivering employer brand training, guidelines, toolkits, and policies. It may also include building and maintaining employer brand communities, networks, and ambassadors.
An employer branding specialist requires a combination of skills and qualifications to succeed in this role. Marketing and communication skills are essential for creating and delivering effective employer brand content and campaigns. Research and analytical skills are needed to collect and interpret relevant employer brand data and insights, while project management skills are necessary for planning and executing employer brand initiatives on time and on budget. Collaboration and relationship-building skills are also important for working with internal and external stakeholders, as well as creativity and innovation skills for generating fresh ideas. Common qualifications include a bachelor's degree or higher in marketing, communication, human resources, or a related field, a certification or training in employer branding, such as the Employer Branding Academy or the Employer Branding College, as well as a portfolio or case studies of successful employer branding projects or campaigns.
مهارتهای مورد نیاز
- برندسازی
- برند کارفرمایی
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست