آگهی‌های استخدامی

استخدام Platform Marketing Automation Specialist

دیجی‌‌کالا | Digikala
تهران، تهران

شرح موقعیت شغلی

Digikala is looking for Marketing Automation Specialist. As a member of Platform Journey team, you will analyze how sellers feel, do, and think to define seller journey maps based on them to sustain and increase Average NMV growth and decrease churn rate. To design journeys, you have to define metrics to segment sellers and define actions according to the journey map and sellers’ potential. Defining Testing and tracking methods to assess the processes, journeys, actions, and communications. Platform Journey team works collaboratively with BI, Sales, Marketing, Operation, and seller marketing teams.

You will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Job Description:

  • Analyzing seller’s experience on Digikala processes
  • Defining Metrics to recognizing sellers potentials and creating personalized experiences
  • Clarifying, facilitating and customizing Processes according to the seller’s needs
  • Analyzing the data to check the performance of sellers (both sales and operational side) to recognize the symptoms
  • Communicate and negotiate with all departments based on projects and needs
  • Defining seller journeys for other teams and departments based on objectives
  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
  • Understand and evaluate journey metrics and performance
  • Work with management to define KPIs, create reporting, analyze journey performance
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates and sales growth
Requirements:

  • Proficiency with Microsoft Office
  • Knowledge of Data analytics is preferred
  • Business analytics skills is preferred
  • Project management
  • Analytical skills
  • Knowledge of E-commerce industry is preferred


مهارت‌های مورد نیاز

  • فروش و بازاریابی
  • Microsoft Office
  • تجزیه و تحلیل

حداقل سابقه کار

  • کمتر از سه سال

جنسیت

  • مهم نیست

وضعیت نظام وظیفه

  • مهم‌ نیست

نوع همکاری:

تمام وقت

دسته‌بندی شغلی:

فروش و بازاریابی

تاریخ انتشار آگهی:

۱۴۰۳/۰۳/۱۹

مشاغل مشابه

ارسال رزومه