استخدام Marketing Generalist
شرح موقعیت شغلی
About the Role:
We are looking for a passionate and versatile Marketing Generalist to join our growing Gold Investment business. This role is ideal for someone who enjoys working across multiple marketing disciplines and wants to build one of the leading investment products in the market.
As a Marketing Generalist, you will be responsible for supporting and executing the company's marketing strategy across the entire customer lifecycle—from awareness and acquisition to activation, engagement, retention, and advocacy. You will work closely with Product, Growth, CRM, Performance Marketing, Design, Content, Business Development, and Data teams to deliver high-impact marketing initiatives that contribute directly to business growth.
You will take ownership of marketing projects, coordinate cross-functional teams, and ensure campaigns and product launches are executed successfully. Beyond execution, you will continuously analyze customer behavior, identify growth opportunities, optimize marketing performance, and contribute to shaping the future direction of the brand.
This is a hands-on role that requires both strategic thinking and operational excellence. You should be comfortable moving between campaign planning, product marketing, partnership execution, content development, lifecycle marketing, performance analysis, and experimentation while maintaining a strong focus on business outcomes.
Key Responsibilities:
Campaign Management
- Plan, coordinate, and execute integrated marketing campaigns across online and offline channels.
- Develop campaign briefs, timelines, communication plans, and execution roadmaps.
- Coordinate with internal teams and external partners to ensure successful campaign delivery.
- Monitor campaign performance and continuously optimize based on business results.
Product Marketing
- Collaborate with Product teams to launch new products, features, and services.
- Prepare launch plans, messaging frameworks, FAQs, landing pages, and marketing assets.
- Gather customer feedback and market insights to improve product positioning and adoption.
CRM & Lifecycle Marketing
- Work closely with CRM teams to execute lifecycle campaigns through Push Notifications, Email, SMS, In-App Messaging, and other owned channels.
- Develop customer journeys that improve onboarding, activation, retention, and reactivation.
Content & Brand Marketing
- Collaborate with Creative and Content teams to develop compelling marketing materials.
- Ensure brand consistency across all customer touchpoints.
- Support educational content, product storytelling, and brand-building initiatives.
- Contribute ideas for social media campaigns and community engagement.
Growth Marketing
- Support acquisition initiatives across paid and organic channels.
- Identify opportunities to improve conversion throughout the customer funnel.
- Work on referral programs, promotional campaigns, and partnership activations.
- Collaborate with Performance Marketing teams to optimize campaign efficiency and return on investme
Data & Performance Analysis
- Monitor marketing dashboards and campaign KPIs.
- Analyze user behavior, conversion funnels, and campaign performance.
- Generate actionable insights and recommend optimization opportunities.
- Conduct A/B tests and evaluate marketing experiments to improve business performance.
Cross-functional Collaboration
- Work closely with Product, Design, Growth, CRM, Performance Marketing, Data, Customer Support, Legal, Operations, and Business teams to ensure alignment across all marketing initiatives.
- Manage project timelines, priorities, dependencies, and stakeholder communication.
- Ensure marketing activities are delivered on schedule and aligned with business objectives.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of experience in Marketing, Growth Marketing, Product Marketing, Digital Marketing, or a similar role.
- Strong understanding of digital marketing channels and customer lifecycle management.
- Experience planning and executing integrated marketing campaigns.
- Excellent project management and organizational skills.
- Strong analytical mindset with the ability to interpret marketing and product data.
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects in a fast-paced environment.
- Comfortable working cross-functionally with Product, Design, Data, and Business teams.
مهارتهای مورد نیاز
- فروش و بازاریابی
- مارکتینگ
- اصول و فنون مذاکره
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- مهم نیست