استخدام Product Marketing Manager
شرح موقعیت شغلی
● Create and execute comprehensive marketing strategies tailored to both patient and healthcare professional (HCP) audiences.
● Align marketing strategies with the company's overall business objectives, ensuring a unified approach to market penetration and growth.
● Conduct thorough market research to identify consumer trends, behaviors, and preferences within the digital health landscape.
● Work closely with the tech team to develop product roadmaps, features, and updates that align with marketing strategies and customer needs.
● Ensure that product development initiatives are market-driven and customer-focused.
● Collaborate with cross-functional teams to create and execute go-to-market plans for new product or sub-brand launches.
● Develop and implement GTM strategies that ensure successful product introductions and market adoption.
● Develop compelling and differentiated product messaging and positioning to effectively communicate value propositions to target audiences, including patients and HCPs.
● Craft clear and persuasive communication roadmaps for existing customers, including product updates, feature releases, and success stories.
● Ensure coordinated efforts across sales, product development, customer support, and marketing to enhance customer experience, brand health, and business target achievements.
● Implement strategic outreach and collaboration initiatives to identify, engage, and cultivate new affiliates and partners.
● Develop and implement effective pricing strategies and market positioning to inform the development of competitive pricing models. Continuously assess and adjust pricing strategies based on market feedback and competitive analysis.
● Ensure financial alignment of marketing initiatives with overall business objectives and optimize ROI on marketing spend.
● Gather and analyze customer feedback to inform product development and marketing strategies.
● Implement feedback mechanisms to ensure continuous improvement in customer satisfaction and product offerings.
Requirements:
● Align marketing strategies with the company's overall business objectives, ensuring a unified approach to market penetration and growth.
● Conduct thorough market research to identify consumer trends, behaviors, and preferences within the digital health landscape.
● Work closely with the tech team to develop product roadmaps, features, and updates that align with marketing strategies and customer needs.
● Ensure that product development initiatives are market-driven and customer-focused.
● Collaborate with cross-functional teams to create and execute go-to-market plans for new product or sub-brand launches.
● Develop and implement GTM strategies that ensure successful product introductions and market adoption.
● Develop compelling and differentiated product messaging and positioning to effectively communicate value propositions to target audiences, including patients and HCPs.
● Craft clear and persuasive communication roadmaps for existing customers, including product updates, feature releases, and success stories.
● Ensure coordinated efforts across sales, product development, customer support, and marketing to enhance customer experience, brand health, and business target achievements.
● Implement strategic outreach and collaboration initiatives to identify, engage, and cultivate new affiliates and partners.
● Develop and implement effective pricing strategies and market positioning to inform the development of competitive pricing models. Continuously assess and adjust pricing strategies based on market feedback and competitive analysis.
● Ensure financial alignment of marketing initiatives with overall business objectives and optimize ROI on marketing spend.
● Gather and analyze customer feedback to inform product development and marketing strategies.
● Implement feedback mechanisms to ensure continuous improvement in customer satisfaction and product offerings.
Requirements:
- Bachelor’s degree in marketing, business or a related field.
- +5 years of experience in product marketing or branding roles.
- Master in Marketing principals, branding and go-to-market strategies.
- Deep understanding of PLM, affiliate marketing, market research and financial statements.
- Experience of working in SaaS companies is preferred.
- Average knowledge of digital marketing.
- Certificates in communication, brand management, project management, marketing finance or related studies is a plus.
- Time management, communication skill, adoptability, problem solving, collaboration
مهارتهای مورد نیاز
- Marketing
- product management
- دیجیتال مارکتینگ
حداقل سابقه کار
- سه تا شش سال
جنسیت
- مهم نیست
وضعیت نظام وظیفه
- معافیت دائم پایان خدمت