سپیده روستایی

- As an innovator within the category, i will influence category design as well as develop
new products, brands, subcategories performance.
- Recognizing new trends and analyzing both business model(Retail and Market Place)to
take prompt action.
- Responsible for all aspects of profit and loss category results relating to specific
category including short-term and long-term planning.
- Defining and implementing strategy to growth category performance, making decisions
which are alignment with business goals and vision.
- Sales forecast, market share growth, markdowns, category target setting, budgeting
and pricing.
- Managing different departments tasks related to the whole targets of category (Hunters,
Key account managers, buyers.)
- Conduct item level assortment analysis and determine assortment including coverage
of needs analysis for priority sub-categories, vendor optimization, SKU optimization,
offline and online POS tracking to build category strategy and price ladders.
- Providing weekly category reports
- Responsible for all aspects of category performance: promotions idea, availability of
products, manage inventory levels, sales history's: promotions idea, availability of
products, manage inventory levels, sales history.
- Analytic thinking
- Power BI
- Working closely with CEO, Commercial Director, Category managers, marketing
manager, Finance and CX.

Responsibilities and achievements:
• Follow ups of delivering goods from Darousazi Behestan plant (Saveh) to distributors.
• Monitoring of distributors sales and stock daily basis.
• Preparing weekly sales report for sales manager, managing directors, financial,
commercial and production departments. Informing commercial and production
department in case of any stock out or overstock situation to find a solution for optimizing
the stock.
• Providing products forecast plan quarterly to help financial department preparing cash
flow report.
• Negotiating prices and terms of sales agreements with distributors.
• Market analysis and preparing report for R&D department. (Including market research
for choosing the right products.)
• Developing new marketing strategies and campaigns based on detailed analysis of
market demands.
• Preparing gifts and promotional materials for the company's branding
• Preparing all needed SOPs for sales department.
• Identifying the appropriate media channels where each product or service's marketing
materials can be delivered to the public.
• Preparing annual budget for sales manager and revising it quarterly based on market
actual sales and stock.
• Building and maintaining good relationships with vendors, suppliers and all
stakeholders and contacts.
• Holding seminars and conferences. (Enforcing brand marketing guidelines throughout
each product to create a cohesive feel to each campaign.)
• Suggest solutions for process improvements. (Such as giving FOCs to facilitate the
sales in case and ……)
• Member of think tank of company for finding and choosing products brand name.
• Member of the public relation committee of holding company (Behphar)

MBA