فواد اخوان سلماسی

1- Managing of 14 categories ( Food & Non-Food categories ) in Tara
2- Distribution of Top Line Output KPI of business plan (NMV ) between categories and ensure reaching Targets by Improving & Monitoring Input KPI
3- Establishing KA Management System and Process of Mega Vendors relations and Growth
4- Improving Conversion Rate of consumption of credit level through selective Merchants
5- Designing campaigns & promotions with cooperation of Marketing team and Implementation of Campaigns
6- Execution of vendor management system and vendor life cycle ( Vendor incubation , vendor performance management )

Achievement(s):
1- Increased share of NMV of Health & Beauty category by almost 100% in 6 months among other categories
2- Increased share of NMV of Digital category by almost 40% in 6 months among other categories


Defining and implementing the growth strategy for the category
Driving brand engagement and brand sales performance through joint business planning and regular business reviews
Identifying opportunities for process improvements, innovation and scale within the category
Managing category P&L
Owning category sales and profit performance, including planning, forecasting

Working with cross-functional teams to execute on campaigns and strategic projects, namely Marketing

Achievement(s):

1- Reached the category to the second largest category in terms of Orders and NMV in 3 months and keep the position for 4 months in a row.

2- Had 5 to 6 hero SKUs among the top 10 selling products monthly.

3- Increased the share of Order of Home category by 50% in each campaign.

4- Lunched TV & Audio sub-category in Home category.

5- Had the lowest cancellation rate ( seller-fault ) considering the level of assortment and active sellers.

Achievements:

1- Promoted and Positioned the idea of “80% Wednesday” campaign for Health & Beauty category and increase the total order of category by more than 350%.

The idea executed on other categories and improved the total order of business by 300%.

2- Helping Category Manager to set monthly targets for KA

3- Setting weekly promotions for category with the help of category manager and seasonal campaigns in collaboration with Marketing.

4- Plan to improve index coverage, selling assortment and Power sellers.

5- Plan to reduce cancellation rate ( seller-side ) and keep it at 2%.

6- Design Health & Beauty homepage based on BI ( Carousels, Banners ).

Achievements:

1- Cared 25 Top KA Sellers including "Roja Chain Stores" and "Lara Chain Stores".

2- Generated 40% share of Order and NMV of Health & Beauty category.

3- Best KA of the category by the end of year 1400 and received a bonus.

4- Sustained more than 18.4% share of all unique assortment competitive in terms of price and stock.

The business run two ecommerce platforms, namely: daroo.com & alocondom.com

1- Provide quarterly and monthly sales strategies.

2- Managing commercial & sales team.

1 - توسعه فروش برندهای مختلف آرایشی و بهداشتی در خانومی از طریق ارائه پروپزال های مارکتینگ
2 - تعامل با تیم تامین و مارکتینگ در راستای اجرای کمپین های فروش
3 - تعامل با تامین کنندگان برند های آرایشی،بهداشتی
4 - تامین برند های آرایشی،بهداشتی و دارویی

1 - طراحی Business Plan و راه اندازی پلتفرم فروش آنلاین
2 - طراحی پلن توسعه بیزینس
3 - سرپرستی تیم فروش و بازرگانی
4 - بودجه بندی مارکتینگ و تامین

1- آماده کردن پروفرما ، اینویس و پکینگ لیست برای ترخیص در مبدا
2- تهیه و تایید بارنامه
3- انجام ثبت سفارش بازرگانی در سامانه ی ثبتارش و یا سامانه ی پرتال جامع تجارت
4 - آماده کردن اسناد حمل هوایی و یا دریایی و پیگیری امور مربوطه حمل ( حمل بار از مبدا ، قبض انبار شدن بار ، واگذاری ترخیصیه )
5 - دور اظهاری واردات با بارنامه در سامانه جامع گمرکی و پنجره واحد تجارت فرامرزی ( مسلط به قوانین گمرکی و تعرفه ارزش و رفع اختلاف مغایرت ارزش با ارزیاب )
6- آماده کردن پروفرما ، اینویس و پکینگ لیست برای ترخیص در مقصد
7- انجام ترخیص بهداشت در سامانه ی غذا و دارو
8- انجام صدور مجوز مصرف کالا
9- آماده سازی فایل لیبل اصالت کالا
10- شرکت در 2 دوره نمایشگاه بین المللی آرایشی و بهداشتی در هنگ کنگ